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  2. Direct Community Offer

Crowdcube’s Direct Community Offer

Through Crowdcube’s Direct Community offer, you can give early investors, employees and founding teams the opportunity to realise a return on their investment; while supercharging your community by inviting them to invest, all without releasing further equity.

Providing secondary liquidity for later-stage companies

We’re seeing a global trend of high-growth, household brands, like yours, looking for alternative ways of rewarding early backers with some liquidity, without the burden of going public through a traditional IPO.

And with community at the heart of many of these businesses, we also know that they love the idea of offering loyal customers, fans and advocates the chance to become new shareholders, but they also don't want to release further equity.

Our Direct Community Offer solves this conundrum.

Introducing the Direct Community Offer

Our Direct Community Offer enables you to reward early investors with the opportunity to sell some shares, with the added benefit of being able to give your community, and ours, the chance to buy a stake in a business they believe in.

Secondary liquidity

Give early investors, employees and founding teams the opportunity to realise a return on their investment.

Community engagement

Drive community engagement, loyalty and advocacy by inviting them to invest and be part of your future growth.

Supercharge your community, without releasing further equity

We know your community is important to your business, and we'll help you take that community to the next level. With today's consumers' eager to buy into, not just buy from the businesses they believe in, our Direct Community Offer enables you to offer your community the chance to do just that.

We'll help you supercharge your community to fuel your long-term growth.

Competitive advantage

Lifetime value



Brand ambassadors

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Support from our team of experts

Communicating your campaign effectively is crucial to its success. Our team of experts will give you best practice advice every step of the way to ensure you maximise investment from your community and ours.

Further reading

Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

This page is approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned.