START, FUND, GROW

Join our entrepreneur community to find out about financing your business, as well as learning more on crowdfunding, what Crowdcube can offer you and top tips from fellow entrepreneurs.

  • About crowdfunding
  • Why Crowdcube
  • How it works
  • Success stories
  • Articles

Tell me more about crowdfunding

Equity crowdfunding enables startup, early and growth stage businesses to raise finance from a ‘crowd’ of everyday investors, professionals, angels and venture capital firms, in return for an equity stake in the business.

Raise anything from £50,000 to £4m and beyond in just a few weeks
Fees only apply on successful rounds when 100% of your investment target is reached
Engage your own network and access Crowdcube’s community of online investors
Drive customer engagement and increase brand awareness among a wider audience
Condense the time and resource needed to raise finance in just a matter of weeks
Average individual investment on Crowdcube is £2,000

What we can offer you...

Experts in crowdfunding - £340m pledged investment through the platform
Be part of a startup community with our Funded Club
Track record of success - 570 successful raises
We’ll focus on what works with our data driven, tried and tested approach
Co-fund your business with access to Europe’s largest community of early stage equity investors as well as venture capital firms and angels
We offer both a direct or nominee structure, as well as a combination of the two, so you can choose the model that’s best suited to your business

Testimonials

“Good ‘average investment amount’ and legitimacy of other companies who have raised with Crowdcube in the past, compared to other platforms”

Synap
“Largest number of investors and most experience in the food and drink sector”

Atlantic Kitchen

Fast and affordable finance in four steps

1. Get started

Your first step is to submit your interest in raising finance on Crowdcube. If crowdfunding is a suitable option for you, you’ll be able to start creating your pitch.

2. Create your pitch

Write your idea, financial and team sections as well as organising your pitch video and rewards.

3. Managing your raise

Promote your raise and secure lead investment as well as contacting your network to build momentum.

4. Collect your capital

Once all investments have been processed in-house, we will issue share certificates, send you the final investor list, process and necessary tax relief documentation and send you your investment.

Funded Club Success Stories

SUCCESSFULLY FUNDED

Bluebella

"We had an increase in web and mobile activity after our Crowdcube raise, as well as an increase in web orders which also sustained." Emily Bendell, Founder of Bluebella
£991k
Total Raised
25/11/16
Last Raise
664
Investors
SUCCESSFULLY FUNDED

Tutora

"During and after our crowdfunding round, the main behaviour that changed from our customers (that we can measure) is loyalty. This definitely increased after our Crowdcube round." Scott Woodley, Co-founder of Tutora
£850k
Total Raised
05/03/17
Last Raise
614
Investors
SUCCESSFULLY FUNDED

Som Saa

"We raised funds so we could turn our pop-up into our first restaurant. We've had a phenomenal response since our crowdfunding round and since our launch, we've had amazing reviews and was named the fourth best restaurant in London by Time Out - in our first year!" Andy Oliver, founder of Som Saa
£700k
Total Raised
09/09/15
Last Raise
101
Investors
SUCCESSFULLY FUNDED

goHenry

"During our raise on Crowdcube, we had a record breaking month acquiring 17,000 new users. Crowdfunding gave us the platform to promote our business to a new audience and we definitely benefitted from more than just finance." Alex Zivoder, CEO of goHenry
£4m
Total Raised
24/04/16
Last Raise
2,200
Investors

Everything you need to help fund and grow your business

LEARN MORE ABOUT CROWDFUNDING

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Take a look at our FAQs

When promoting your pitch, think about what marketing usually works for your business and adopt the same approach to promoting your raise. Keep it simple, and focus your time and effort on the things you know work well for your business. If something hasn’t worked in the past, there’s a good chance it won’t work for your crowdfunding campaign.

If you’re not sure where to start, here are our marketing must-haves:

 

Email your network

Email has proven to be the most effective channel for driving traffic and most importantly, investment. We strongly recommend you send the following emails to your network of customers, LinkedIn contacts, and business associates:

  • A warm-up email to ensure your crowd is aware the opportunity to invest is coming soon. Here’s a great example from POD Point, which raised £1.5m in its latest round on Crowdcube
  • Follow the warm-up email with a launch email once your pitch has opened to investment on Crowdcube, with a direct link to your pitch. We’ve found that less direct calls to action, such as ‘Find out More’ or ‘View Pitch’ are more effective than ‘Invest Now’ in emails to prospective investors
  • Keep your network up to date with the raise with well-timed updates that coincide with key pitch milestones, such as when you hit 50%, 75% and 100% of your target. Make sure it’s clear in these emails that there’s is still chance to invest. Again, here’s another great example from POD Point

 

Promote the raise on your website

Referral traffic from your website plays a vital part in promoting your raise and it can help turn your customers and advocates into investors.

  • Make it clear to everyone that lands on your website that you’re crowdfunding on Crowdcube and that they now have the opportunity to invest and own a stake in the business.
  • Whether you do this through a banner, a link in your navigation or even a pop-up, it’s up to you.
  • Just make sure a clear message is visible on your site, and that people can access your pitch on Crowdcube with just a click or two to find out more.

Converting customers to investors can deliver long-term benefits to your business, so it’s well worth engaging them as part of your crowdfunding campaign.

 

Promote the raise on your social channels

Your social network can be an effective and low-cost way of promoting your raise to a broader audience. Whilst we don’t suggest you flood your social channels with messages about your raise, it’s worth planning in a series of posts to coincide with key milestones in your crowdfunding campaign. For example, when you launch on Crowdcube, when you reach 25%, 50%, 75%, 90% and beyond, as well as last chance to invest posts in the lead up to the pitch closing to investment (we’ve found this works best in the last 24 hours).

You should also actively engage with people who are talking about your raise on social channels, thank them for their support and investment, and encourage them to share your pitch with their contacts.

Don’t forget all social posts (even Tweets) need to include ‘Capital at Risk’.

 

Want more information?

Having helped hundreds of businesses raise finance, we’ve built up a wealth of knowledge and expertise. We’ve consolidated our collective crowdfunding wisdom into our top tips to help ensure you join our Funded Club. You can check out our full guide to promoting your pitch, here.

Startup, early and growth stage businesses, from a broad range of sectors, can raise finance on Crowdcube.

 You can apply to Crowdcube if:

  • The business is a UK or Irish limited company (not an LLP or Sole Trader)
  • The business isn’t involved in anything of a sexual nature, property development or filmmaking/theatrical productions
  • The business has a valid, active Companies House number (if you're unsure of your company number, you can check it here.)

As part of our verification process, we will also review:

  • The structure of the company. If the business consists of a group structure, the funds must be raised for the top company (please ensure the company number for the top company is provided)
  • Existing shareholders and if there are any majority institutional shareholders, the terms of their investments.
  • Director corporate and financial history

Based outside of the UK?

Subject to certain criteria, we are also able to raise finance for some businesses that are headquartered in Europe. Please apply and one of our team will assess if a raise on Crowdcube is suited to your business.

You can apply to raise on Crowdcube, here.

 

Your pitch will remain private on Crowdcube until you reach 20% of your investment target to give you sufficient time to secure your lead investment, as well as giving your own network of customers, family, friends and business contacts exclusive access to your pitch.

Once you have raised 20% of your investment target, your pitch will be made public, giving Crowdcube’s investor community and your wider network the opportunity to invest. In order to maximise the success of your crowdfunding raise, you should, of course, continue to promote your pitch to your own network throughout the duration of your time on Crowdcube.

You can find guidance on how to get your pitch off to a good start, here.

Your valuation to be offered on Crowdcube must be set on a fully-diluted basis. This means taking into account the fully diluted share capital of the Investee, including all share options (granted or available); warrants; convertible debt or any other convertible securities; and any other right to acquire shares. This means that the percentage of equity offered to the crowd will not be diluted by any existing options (granted or available), warrants or convertibles.

There is no right or wrong way to value a business. Unfortunately, it’s highly subjective and the ways of valuing a business have been widely debated.

As a starting point, we suggest looking at similar businesses in your market to see how they’ve been valued. As well as the sector, you’ll also need to take into account the stage and growth of your business.

Whilst we do not offer advice on valuing your business, we recommend remaining conservative. The lower your valuation, the more potential upside for investors, and the greater interest your pitch will receive. You’ll also need to consider how your valuation may affect future funding rounds, as overvaluing your business may make future funding rounds more difficult.

You can get some top tips from our team about setting your valuation in our latest blogs here and here.

Want to know what a successful raise looks like?

Use our Crowdfunding Calculator to discover essential insights including the number of investors, largest investment and best marketing activity for businesses in your sector, at a similar stage of growth.