Drop Studio

The Drop Studio Team combine their crowdfunding expertise and experience together to guide passionate entrepreneurs and determined leaders through a successful crowdfunding campaign, by providing them with bespoke consultation, film and marketing support.

  • About Drop Studio
  • Their process
  • Success stories
  • Campaign support cost
Drop Studio have helped their clients raise millions through funding rounds on Crowdcube. They support businesses with their Crowdcube campaigns through their Crowdfunding Accelerator.

The accelerator program can help you plan, manage and optimise your crowdfunding campaign. The team offers support with developing pitch text, strategy with preparing all the necessary marketing and PR assets, helping companies map out their crowd and align their messaging to connect with their desired audience.

Drop Studio also produce crowdfunding videos, which you can find out more about, here.

Testimonials

“Drop did a fantastic job for us - and were a major reason we reached our target on Crowdcube. They helped make our script punchy, arranged the shoot and then edit very quickly, and created some great animations. The first cut of the video was perfect - which is unusual and very impressive. We'd use them again for sure.”


Notes Coffee - raised £1.19m (199%) from 831 investors
“Drop Studios were fantastic, helping us to create our crowdfunding pitch video within a very tight deadline. It was a tough ask so we really appreciated Steven and his team's work to turn the project around in time and to such a high standard. We are really pleased with the end result and would recommend Drop to anyone looking to create a punchy, informative and visually impactful pitch video.”

Feedr - raised £540k (120%) from 248 investors

Drop Studio runs a crowdfunding accelerator, which is designed to help businesses prepare to fundraise.

The accelerator program can help you plan, manage and optimise your crowdfunding campaign through:

Consultation:

  • Ongoing support and advice
  • Crowd-mapping and campaign plan workshop
  • Access to their online accelerator course
  • Creative:

  • Writing campaign pitch and summary text
  • Marketing strategy with timeline
  • x30 social posts
  • x2 social ads
  • Bespoke email templates
  • x3 Press releases
  • Press release distribution
  • Pitch video included for campaigns raising over £500,000 (conditions apply)
  • 10% reinvestment of pitch video costs into campaigns raising under £500,000
  • SUCCESSFULLY FUNDED

    Tuk Tuk Chai

    In 2017, Tuk Tuk Chai launched to create a new category in the crowded RTD market by bringing what they believe to be the 1st authentic brewed chai/iced milk tea to the UK. It combines the popularity of milk tea with the innovative offering of speciality flavoured teas that chai brings to the market.
    £275k (183%)
    Total Raised
    13/08/18
    Last Raise
    375
    Investors
    SUCCESSFULLY FUNDED

    Feedr

    Feedr is a marketplace connecting offices with the best artisan eateries. Disrupting the corporate catering and the food-delivery industries, Feedr uses technology to build personalised menus and a smart operations model to group deliveries. Feedr has served 40,000 meals, with 300% revenue growth in 12 months.
    £540k (120%)
    Total Raised
    13/06/18
    Last Raise
    248
    Investors
    SUCCESSFULLY FUNDED

    Sunstone IP Systems

    Sunstone is a British tech company aiming to tackle real-world problems across a number of industries with ground-breaking technology. Its products provide surveillance and wireless telecomms to remote locations while helping global organisations reduce their carbon footprint.
    £588k (117%)
    Total Raised
    18/10/18
    Last Raise
    438
    Investors
    SUCCESSFULLY FUNDED

    Picfair

    Picfair is aiming to revolutionise the photography industry - helping a new generation of photographers make money from their images. Backed by world-renowned angel investors, Picfair has attracted over 35,000 photographers from over 130 countries to date.
    £420k (119%)
    Total Raised
    03/08/18
    Last Raise
    371
    Investors
    Crowdcube fee: Our fee is 7% on money raised plus 0.5% - 1.5% of Stripe fees. You'll only pay this fee once you’ve successfully funded on Crowdcube.

    Drop Studio's fee: 2.5% plus VAT on money raised. This covers the basic level of service as defined in “their process” section. Drop Studio may charge additional fees for any services that fall out of this scope.

    Free video for raises of £500,000 or more.

    Enquire today

    Take a look at our FAQs

    When promoting your pitch, think about what marketing usually works for your business and adopt the same approach to promoting your raise. Keep it simple, and focus your time and effort on the things you know work well for your business. If something hasn’t worked in the past, there’s a good chance it won’t work for your crowdfunding campaign.

    If you’re not sure where to start, here are our marketing must-haves:

    Email your network

    Email has proven to be the most effective channel for driving traffic and most importantly, investment. We strongly recommend you send the following emails to your network of customers, LinkedIn contacts, and business associates:

    • A warm-up email to ensure your crowd is aware the opportunity to invest is coming soon. Here’s a great example from POD Point, which raised £1.5m in its latest round on Crowdcube
    • Follow the warm-up email with a launch email once your pitch has opened to investment on Crowdcube, with a direct link to your pitch. We’ve found that less direct calls to action, such as ‘Find out More’ or ‘View Pitch’ are more effective than ‘Invest Now’ in emails to prospective investors
    • Keep your network up to date with the raise with well-timed updates that coincide with key pitch milestones, such as when you hit 50%, 75% and 100% of your target. Make sure it’s clear in these emails that there’s is still chance to invest. Again, here’s another great example from POD Point

    Promote the raise on your website

    Referral traffic from your website plays a vital part in promoting your raise and it can help turn your customers and advocates into investors.

    • Make it clear to everyone that lands on your website that you’re crowdfunding on Crowdcube and that they now have the opportunity to invest and own a stake in the business.
    • Whether you do this through a banner, a link in your navigation or even a pop-up, it’s up to you.
    • Just make sure a clear message is visible on your site, and that people can access your pitch on Crowdcube with just a click or two to find out more.

    Converting customers to investors can deliver long-term benefits to your business, so it’s well worth engaging them as part of your crowdfunding campaign.

    Promote the raise on your social channels

    Your social network can be an effective and low-cost way of promoting your raise to a broader audience. Whilst we don’t suggest you flood your social channels with messages about your raise, it’s worth planning in a series of posts to coincide with key milestones in your crowdfunding campaign. For example, when you launch on Crowdcube, when you reach 25%, 50%, 75%, 90% and beyond, as well as last chance to invest posts in the lead up to the pitch closing to investment (we’ve found this works best in the last 24 hours).

    You should also actively engage with people who are talking about your raise on social channels, thank them for their support and investment, and encourage them to share your pitch with their contacts.

    Don’t forget all social posts (even Tweets) need to include ‘Capital at Risk’.

    Want more information?

    Having helped hundreds of businesses raise finance, we’ve built up a wealth of knowledge and expertise. We’ve consolidated our collective crowdfunding wisdom into our top tips to help ensure you join our Funded Club. You can check out our full guide to promoting your pitch, here.

    Startup, early and growth stage businesses, from a broad range of sectors, can raise finance on Crowdcube.

     You can apply to Crowdcube if:

    • The business is a UK or Irish limited company (not an LLP or Sole Trader)
    • The business isn’t involved in anything of a sexual nature, property development or filmmaking/theatrical productions
    • The business has a valid, active Companies House number (if you're unsure of your company number, you can check it here.)

    As part of our verification process, we will also review:

    • The structure of the company. If the business consists of a group structure, the funds must be raised for the top company (please ensure the company number for the top company is provided)
    • Existing shareholders and if there are any majority institutional shareholders, the terms of their investments.
    • Director corporate and financial history

    Based outside of the UK?

    Subject to certain criteria, we are also able to raise finance for some businesses that are headquartered in Europe. Please apply and one of our team will assess if a raise on Crowdcube is suited to your business.

    You can apply to raise on Crowdcube, here.

    Your pitch will remain private on Crowdcube until you reach 20% of your investment target to give you sufficient time to secure your lead investment, as well as giving your own network of customers, family, friends and business contacts exclusive access to your pitch.

    Once you have raised 20% of your investment target, your pitch will be made public, giving Crowdcube’s investor community and your wider network the opportunity to invest. In order to maximise the success of your crowdfunding raise, you should, of course, continue to promote your pitch to your own network throughout the duration of your time on Crowdcube.

    You can find guidance on how to get your pitch off to a good start, here.

    Your valuation to be offered on Crowdcube must be set on a fully-diluted basis. This means taking into account the fully diluted share capital of the Investee, including all share options (granted or available); warrants; convertible debt or any other convertible securities; and any other right to acquire shares. This means that the percentage of equity offered to the crowd will not be diluted by any existing options (granted or available), warrants or convertibles.

    There is no right or wrong way to value a business. Unfortunately, it’s highly subjective and the ways of valuing a business have been widely debated.

    As a starting point, we suggest looking at similar businesses in your market to see how they’ve been valued. As well as the sector, you’ll also need to take into account the stage and growth of your business.

    Whilst we do not offer advice on valuing your business, we recommend remaining conservative. The lower your valuation, the more potential upside for investors, and the greater interest your pitch will receive. You’ll also need to consider how your valuation may affect future funding rounds, as overvaluing your business may make future funding rounds more difficult.

    You can get some top tips from our team about setting your valuation in our latest blogs here and here.