1. Blog
  2. Businesses
  3. Financing methods for startups

Financing methods for startups

By Crowdcube. 1st Aug 2019

Financing methods for startups Blog Banner

There are lots of different financing options and routes available for startups and small businesses. The options on the table will differ from business to business, but here are the general options available for companies looking to boost their finances and supercharge growth.

The main funding options include:

  • Personal savings or from family/friends
  • Loans
  • Venture Capital and Angel Investors
  • Crowdfunding
  • Grants

Personal savings

A common method of providing seed capital for new businesses is investing your personal savings in order to get the company off the ground. Family and friends often provide additional support in the early stages of a company, when getting funding can be at its most difficult.


There are various loan options for small or expanding businesses; here is a brief overview of what’s available. The two main categories of loans are secured and unsecured loans.

Secured loans use the company assets as security (for example a car or property, based on the amount borrowed), which can be repossessed if you’re unable to repay your loan. This provides more security for the lenders so interest rates are often lower. Unfortunately, many startups do not have the necessary assets in order to obtain this kind of loan. Alternatively, unsecured loans do not require a form of security but may require a personal guarantee based on your credit rating rather than collateral, which can be a lot higher risk for you should your business venture not succeed (i.e. credit cards).

Within these loan categories you can acquire term loans where you borrow a fixed amount of money at a certain interest rate over an agreed time period. Short-term loans are similar, but with a much shorter time period and often a higher interest rate.

Factoring, sometimes called invoice financing, can be a good option for companies who often have outstanding invoices such as retail businesses. Banks will loan up to approximately 85-90% the value of outstanding invoices which can then be paid back once you have received the payments. Some banks will suggest they make this transaction directly with your customer. Crowdcube partner, GapCap, is a company which specialises in providing invoice financing for SMEs.

Business cash advances are technically not a loan but involve businesses receiving advanced payment for future revenue. It is repaid by an agreed percentage of further card purchases being paid back to the lender. Cash advances are often unsecured and many don’t require a personal guarantee, although this varies between different lenders.

You could also think about getting a business credit card, which works in the same way as a personal credit card, but prevents personal and business finances from mixing. This can be helpful if you're self-employed when filing your accounts.

If you’re looking for debt-related finance, some of our partners could be a good place to look. We partner with Virgin StartUp, a delivery partner of the government's startup loans scheme, which offers unsecured loans of up to £25,000 to individuals to be used for business purposes. Funding Options, on the other hand, acts as a marketplace for business finance and connects small business owners to different types of loan providers.

Venture Capital

You can pitch your business to Venture Capital firms to gain financial support in exchange for equity (shareholding) in your company. This brings the benefits of potentially gaining investors who can provide advice and expertise for your business. However, one of the pitfalls of gaining venture capital is the competitive nature of the industry, which can make it difficult to convince firms to fund your company. VC’s mainly focus on fast-growing startups which appear to be stable and lower risk than less established new businesses. A large amount of time-consuming work and effort often goes into acquiring the backing you require and may not be feasible for smaller, riskier businesses.

Examples of VC-backed businesses include the likes of Monzo, Revolut, goHenry, Adzuna, eMoov and POD Point which have also raised with us.

Other VC-backed businesses include the likes of Deliveroo and Skype, which are both backed by Index Ventures.

Angel Investors

Angel investors, often known as high-net worth individuals, want to invest their personal money and make their own decisions about investment opportunities. They can often provide less finance than a venture capital firm, but have the potential to back riskier prospects. Angels can also bring valuable ideas and advice to your business. When looking for this type of financing, angel investment networks and syndicates are a good place to start. The UK Business Angel Association (UKBAA) states that in general angels invest between £10,000 and £500,000 in a single business, with £1.5 billion being invested in total in the UK by business angels each year.

Uber held an angel investment round in 2010 and raised £1.25 million for its’ seed stage company. YPlan, an event booking app, also gained angel investors in its; seed investment round which raised £1.06 million.

Corporate Investments

Similar to Angel Investors, large corporations can choose to invest in other businesses. They can often invest more than individual angels due to the higher worth of companies compared to individuals.

The two largest fundraises of Q1 and Q2 in 2017 involved corporate investment. A UK startup, Improbable, develops large scale virtual reality technology and raised £389 million over four fundraising rounds. The leading investor was a Japanese telecommunications company, SoftBank, which invested alongside two angel investors. FarFetch, an online fashion retail platform, raised £313 million from a single corporate investor, JD.com.


There are various forms of crowdfunding with the most relevant for funding small to medium-sized enterprises (SMEs) including, peer-to-peer lending, peer-to-business lending, reward-based and equity crowdfunding.

Peer-to-peer lending involves investors lending money to an individual for a fixed interest rate.

Peer-to-business is similar to peer-to-peer lending but with loans for businesses, instead of individuals, via investors, companies and government institutions.

Reward-based crowdfunding allows you to receive funds in exchange for giving your investors a reward, such as a product sample or event.

Equity crowdfunding is similar to rewards-based but instead of providing capital for rewards, you offer shares (equity) in your company in exchange for investment. Deciding which crowdfunding model is right for you is generally dependent on your business stage and how much you’d like to raise. Rewards-based is typically for very early-stage businesses looking to raise anything from £500-£50,000, although it is known for businesses to raise up to £1m. Equity crowdfunding generally starts from £50,000 up to £4m and beyond, with businesses that already have some traction.

Equity crowdfunding enables everyday investors to invest alongside professionals and venture capital firms, with hope for a greater return. This would be through buying back the shares, selling your company, merger and acquisition (M&A) or Initial Public Offering (IPO). This route of finance can benefit your business in more ways than just providing financial support. Pitching your company to a crowd of investors provides valuable market validation and enables you to gain a large base of customers and brand advocates. You also do not need to pay any fees unless your company successfully hits its 100% target.

As an equity crowdfunding platform, we’ve already raised up to £350 million for growing businesses with an investor crowd of over 440,000.

To learn more about different crowdfunding methods, read more here.


Grants are available for businesses from the government and other institutions.

Within the UK these can be found on the government website. A good place to look for government-related grants is your Local Enterprise Partnership (LEP), whose main goal is the growth of businesses and as such offer many grants for their designated area. Each LEP covers one or more counties of the UK.

EU grants and loans are also on offer but the long-term prospects of these are currently unknown due to Brexit negotiations. However, there are currently schemes which can be found on the European Commission website such as COSME (Competitiveness of Enterprises and SME) which provides funding for small to medium enterprises (SMEs).

Similar to grants, competitions can also allow you to gain funding without acquiring debt or selling equity. VOOM Pitch is a competition run by Virgin Enterprise which gives startups the opportunity to pitch their business to Richard Branson and win a portion of £1 million.

If you’re interested in fueling your business through crowdfunding we’d love to hear from you. Get in touch with the team for a complimentary consultation here.

Risk warning

Investing in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube Capital is authorised and regulated by the Financial Conduct Authority (FCA) . This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Please seek independent advice as required as Crowdcube does not give investment or tax advice.