Curve and the power of community
By Crowdcube. 4th Sep 2019
Several of our crowdfunding records were obliterated this week thanks to Curve’s landmark campaign. The Curve team were looking for investment to power their mission to help people control their finances better. After raising £1m in just five minutes, the revolutionary fintech went on to generate a total of over £6m from more than 9,500 eager investors. They achieved all of this, smashing several milestones along the way, in five hours.
Community has always been key for the team, as Founder and CEO Shachar Bialick explains, calling their customers ‘the beating heart of Curve.’ Their community of 500,000 brand champions all believe in Curve’s mission to create a better financial world. Before their pitch had even gone live, the team had 28,000 people register interest in investing with them.
Curve’s record-breaking highlights
Their campaign broke several of our crowdfunding records, including:
- Fastest time to raise £4m (42 minutes)
- The fastest company to raise £6m with us (five hours)
- The highest number of investors (they gained a total of 9,591)
Previously, many of these records were also held by fintech companies. For example, Chip had held the title of highest number of investors (at 6,535) back when they raised £3.8m in 2018. This, and the number of fintech raises we have on the horizon, further cements fintech as one of, if not the most, popular sectors for us at Crowdcube.
For many of the entrepreneurs we support, crowdfunding isn’t just about the financial gain. Founders are continuing to see the benefits that come with opening up for investment, such as fierce brand advocacy and loyalty. This is true of fintech heavyweight Monzo, whose shareholders are, on average, 43% more active and nearly 3x more likely to tell a friend. This is true of Chip also, as their shareholders are 400% more likely to refer a friend, and a massive 500% less likely to churn. If you’re interested in learning more about how we help companies like Curve and Monzo grow, you can read more here.
We’re delighted for Curve and can’t wait to watch them grow. Luke (co-founder) echos this, saying “This record-breaking raise on Crowdcube shows the strength of Curve as a business whose mission is to leave a defining mark on the world. At Crowdcube, we love to see savvy entrepreneurs who don’t just see investors, they see communities, collaborators and co-creators. We congratulate founder Shachar Bialick and all the teams at Curve for this landmark achievement.”
