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Crowdcube partner with Pitch + Plant

By Jonathan Keeling, VP Commercial. 31st May 2018


There’s no doubt that the world is currently experiencing a plant-based revolution. According to a poll commissioned by the Vegan Society, Britain’s vegan population has increased from 150,000 to 542,000 in just 10 years, alongside a vegetarian population of 1.14 million. On Crowdcube, we recently funded four fantastic plant-based start-ups, which are leading the way in this new sector of businesses.


Vegan pioneers, The Vurger Co, raised just under £300,000 from 275 investors in July last year. Having run a number of successful pop-ups, the team opened their first permanent site in Shoredtich earlier this year.

Stem + Glory is a plant based restaurant chain on a mission to disrupt the restaurant industry by serving plant based food delicious enough to turn everyone vegan. With two busy restaurants in Cambridge, the company raised over £600k from 746 investors in March this year to launch a third location in London.

Redemption is a place where socialising isn't at the expense of health or planet:100% vegan, alcohol-free, sugar-free, wheat-free. It has two sites in Notting Hill and Shoreditch, and raised over £350k from 356 investors in April to open two more locations in central London.

We’ve therefore partnered with Pitch + Plant, the UK’s first plant-based pitching competition! This year you can pitch your plant-based startup to a panel of plant-based entrepreneurs for the chance to win up to £100k in investment from BRAN Investments, a listing on Crowdcube, and product stocking in Revital.

Last year’s winner was Optiat, a company that uses coffee grounds from London’s cafes and transforms them into award-winning beauty products, Optiat’s handmade cosmetics are distributed in seven countries with retailers such as Whole Foods, Planet Organic, and Topshop. The company then went on to raise over £200k from 377 investors in a Crowdcube campaign in February this year.

Find out more information about the competition and apply here!

Risk warning

Investing in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube Capital is authorised and regulated by the Financial Conduct Authority (FCA) . This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. If this page contains details of historical performance, investors should be aware that past performance is not a reliable indicator of future results. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Please seek independent advice as required as Crowdcube does not give investment or tax advice.