We're pleased to announce that we've launched a new flagship secondary product, the Direct Community Offer (DCO). The DCO gives later-stage businesses a way of offering early investors a return on their investment while simultaneously giving new investors a chance to buy a stake in a business they believe in. The product solves the age-old problem of liquidity for early investors, which has been exacerbated by businesses staying private for longer, and represents an exciting next step in the evolution of investment crowdfunding.
While Crowdcube has previously completed secondary transactions involving single investors, such as those of Revolut (20x return) and BrewDog (1.8x return), the DCO now seeks to democratise this process, offering the shares of participating early investors to retail investors. The product will be open to European later-stage businesses looking for alternative ways to create liquidity. It addresses a key trend of companies, like Slack and Spotify, moving away from buzzy IPO listings to direct listings. The DCO connects three sets of stakeholders: entrepreneurs who wish to offer their communities a stake in their business, new investors via Crowdcube, and the current shareholders in the business who want to take up the opportunity to sell shares.
We're seeing a global trend towards high-growth, household names, looking for alternative ways of rewarding early investors with some liquidity, without the burden of going public through a traditional IPO. These same forward-thinking businesses also love the idea of offering their loyal customers the chance to become new shareholders, without the need to raise further investment. The DCO solves this conundrum.
For European businesses looking for a new, alternative IPO track, our campaign-led approach is proven to maximise awareness, engagement and investment from a business's community, and ours. This proven track record of success will help ensure early investors get the liquidity they want and as many people as possible to become new shareholders in a business they love. We're applying the experience and expertise that we have developed by funding 90% of the most popular primary equity crowdfunding raises in Europe, and applying that to secondaries.
For businesses interested in our Direct Community Offer, you can find out more here.