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Funded Club case study: Mindful Chef

Mindful Chef’s mission is to help people eat healthily, with the belief that the easiest way to maintain a healthy diet is to have all the ingredients, together with a recipe card, delivered straight to the customers’ doors.

In 2017 the team set out to raise £1m to power the next stage of their development and help expand their customer base. Backed by the likes of Victoria Pendleton CBE and Will Greenwood MBE, Mindful Chef reached their target within 24 hours. They went on to raise a total of £1.92m from 638 investors and closed at over 190% funded. Here’s Co-Founder Giles Humphries on why they chose to raise with us:

Since their campaign the team has expanded, as Giles explains: "Crowdfunding has allowed us to build a team. We were a very, very small team at the time when we crowdfunded. It has enabled us to bring in expertise in areas that you can only get so far in by doing yourself. It has enabled us to build a team of experts in-house." Hear Giles discuss the impact the raise had on the business in more detail here.

Learn more about our funded club here.

Interested in raising finance? Register your interest today.

Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

This page is approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Crowdcube takes no responsibility for this information or for any recommendations or opinions made by the companies.