Broody, the Mother-backed business incubator and accelerator, has acquired a 5% stake in the crowdfunding platform, Crowdfunder. The deal will see the two organisations working together as partners to cement Crowdfunder’s position as the UK’s #1 crowdfunding platform, driving further growth, and give Broody’s portfolio of start-ups access to the benefits of crowdfunding.
The deal is announced as Crowdfunder reaches the exciting climax of its current round on Crowdcube, which values the platform at £16.8 million. Crowdfunder has over 600,000 members and has raised over £45 million for crowdfunding projects across the UK since 2014. As part of the deal Broody will have a seat on the Crowdfunder board and will work with them to help develop and grow the business – currently the UK’s #1 crowdfunding platform - into the biggest social funding platform in the world.
The advantages to both organisations are clear. As crowdfunding enters the mainstream, for Broody this strategic move helps their partner brands access the unique benefits of crowdfunding. Crowdfunder will be able to harness the commercial, creative and strategic skills of Broody, and its backer Mother, through this mutually beneficial tie up.
Rob Love, Executive Chairman of Crowdfunder said:
“We are delighted to team up with Broody and Mother as we move to a new stage of growth. The Crowdfunder team are passionate about ideas that might just change the world and Broody shares these values. Broody will bring a new level of experience and expertise as we focus on developing our brand and partnerships with businesses, grant makers and government.”
Simon Deverell, Co-founder & Creative Director of Crowdfunder said:
“Mother is one of the most respected independent creative agencies in the UK, it’s exciting to form a partnership with Broody, its incubator hub. This relationship gives us access their world class skills to build and strengthen our brand as we grow and open up exciting new opportunities.”
Pippa Dunn, Co-Founder of Broody said:
“We believe that crowdfunding is part of a societal shift towards world class brands demonstrating measurable social impact. It’s therefore integral to Broody’s future as we help turn great ideas into successful businesses. This partnership enables us to offer our business partners unique access to the benefits of crowdfunding - whether that is raising money, validating ideas, creating advocates, building skills, trialling products, prototyping and researching innovations at a grass roots level.”
Andy Medd, Co-Founder of Broody & Mother Partner said:
“Crowdfunder’s purpose to support social enterprise is a significant reason for our involvement because Broody and Mother are committed to contributing positively to culture and society. Crowdfunder, through their work with M&S, Santander, Virgin and local authorities have shown there is huge potential to access new sources of funding beyond the crowd.”
Over 900 investors have taken part in the latest round for Crowdfunder including cornerstone investors Creative England, Nesta and Crowdcube.
The crowdfunding round is in private mode, to allow Broody the opportunity to invest. Its not too late to become a shareholder in Crowdfunder, find out more about the business here.
The pitch page will close to investment Monday 27 November at midnight.
Investments of this nature carry risks to your capital. Please Invest Aware.