As part of a research study conducted on 2,000 by online gallery Rise Art, over a third of adults have never visited an art gallery in their lives, and 40% of people don’t know where to go when they are considering to buy art. This was conducted ahead of The Turner Prize finalist Exhibition, looking into why the nation’s attitude towards art is failing to connect.
Rise Art is an online marketplace for contemporary art, hand-picked by experts, which allows art lovers to easily buy or rent artwork. The company raised over £500,000 last year with the support of 199 investors, tripling its original target. Rise Art want to hep people get great art and extraordinary artists into their lives.
They were shocked that 37% of 18-24 year olds are unable to name Van Gogh as the artist who painted Sunflowers, and 1 in 7 people are unable to identify Pablo Picasso, one of the most famous artists in the world, as an artist.
In response to this disparity between the public and the art world, Rise Art launched a campaign to help people connect with art. They sent nude models on the streets across london, painted with famous works that anyone would recognise. Award-winning body paint artist Sarah Attwell and her team spent over 12 hours painting such classic artworks as Van Gough’s Sunflowers and Edvard Munch’s Scream on the models. The models then took a tour around London, visiting art hot spots, and even taking a ride on the tube.
Scott Phillips, founder of Rise Art commented: “The research shows that many Brits seem to feel a disengagement with art due to the long-standing perception of the art world and the more elitist ‘establishment’. This is such a shame as it has never been easier to access, experience and enjoy fantastic art online. Our aim at Rise Art is to bring great art to everybody, and make the extraordinary world of art more accessible.”
To follow Rise Art's progress or get in touch with the team to find out more, you can check out their website here.