Dominic Mills, CEO

An experienced entrepreneur with two successful exits behind him. The inspiration for Yuup came when Dominic was looking to treat his wife. After becoming frustrated at how hard it was for him to find and book an original experience, he did something about it.

Anna Kissin, CFO

After earning a Yale degree &Wharton MBA, Anna moved to the UK to set up media businesses. She has overseen multiple rounds of investment and a sale to a NASDAQ100 listed global corporation.

Gemma Menear, Marketing Manager

Successfully built and nurtured Yuup's 22,000-strong Bristol community.

Cameron Duncan, Operations Manager

Overseen 17,500 bookings and counting, with 95% of customers saying they would recommend to a friend.

James Freedman, Chair

An investor with 25 years’ experience in digital, having founded, grown and ultimately sold digital agency Zone.

Jonathan Simmons, Director and Advisor

Entrepreneur with 20 years’ experience, has led teams delivering digital transformation and community programmes for organisations including BMW, Tesco and Shelter.

Marc Parnell, Advisor

Oversees the Yuup platform, including a real-time data insights dashboard. 20 years in senior management roles including as a technology consultant.

Jon Davie, Advisor

Brand specialist who held senior roles at Lastminute.com, London2012 and Zone.

Holly Clarke, Advisor

Previously UK & Ireland Country Manager at AirBnB.