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122%
Raised
£398,370
Investors
182
Target
£325,000
Equity
8.13%
Pre-money valuation
£4,500,000

YoungPlanet is creating a circular economy - where one child's unused toy can be the start of another's new adventure, for free. Their Hackney pilot evidenced its potential virality; now raising to launch London-wide+ and become a financial & social 'greentech' pioneer in 2020.

  • 2k downloads & 50k app launches YTD since Hackney MVP launch in 2019
  • Sharing economy set to be worth £9 billion within the next 5 years
  • Over 6 million tonnes of household waste goes into landfill every year
  • Finalist in both Digital Entrepreneur and UK App awards in October

Idea

The Telegraph states the average 10yr old has 238 toys yet uses just 12 daily & The Guardian reports children aged 0-4 cost on average £ 14,729pa.

Founded by parents, YoungPlanet is an online platform and app that enables families to put outgrown kids’ items to good use and live positively & sustainably without compromise. A circular platform, parents can get rid of the items they don’t want and source more from others, for free.

Usage has been limited to Hackney, where there have been +2k downloads, 50k app launches and hundreds of products exchanged YTD. We estimated that over 5% of Hackney's households with children have used the platform, from word of mouth alone.

The business model is as exciting as the social impact. Maintaining a freemium entry point, advertising & subscription services will be deployed ensuring high margins with relatively low costs.

The model has been benchmarked against various proxies and extensively researched to develop the usage drivers. These include keeping things out of landfill, decluttering & getting free stuff - all whilst feeling great about embracing technology to do good & sharing this with your friends. It’s this positive word of mouth that has driven the 'virality' we’ve seen so far in Hackney.

YoungPlanet is seeking investment to support its potential & expansion across London & beyond.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

YoungPlanetApp has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.