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Declutter, give joy, save the planet - YoungPlanet app enables parents to put unused children’s things to use with new families, away from landfill & for free. Having accelerated growth in 2020 to over 36k users and 11x'd its MAU in London, the company is raising to launch nationally and monetise.

  • As seen on BBC News, Vanessa Feltz, LadBible & HuffPost
  • 35k+ users & 3x'd download rate second half 2020 vs the first
  • Monthly cohort repeat rate above industry 'gold std.' (Andrew Chen)
  • Revenue optionality and an experienced team
Information YoungPlanet has previously issued £49,999.60 worth of shares which are on the same terms as offered to Crowdcube investors. This is represented on the progress bar for clarity.

Idea

YoungPlanet is an app that enables parents to put no-longer-used children's items to good use with new families and away from landfill - all for free.

Having launched the app beyond Hackney and across London in 2020 (> 35k users), the business is now seeking investment to scale nationally and begin generating first phase revenue via brand sponsorship of events, branded gamification and B2B subscriptions for semi closed communities in the app.

TAM:

YoungPlanet is unlimited by territory, culture or language and solves critical issues for families wherever they may be. YoungPlanet’s utility has a positive environmental, social and cultural impact. In the UK there are over 6m households with dependent children, a further 65m in Europe and over 30m again in the US. YoungPlanet's mission is to become the first truly international circular platform with the breadth and depth of eBay. PWC estimates the UK’s sharing economy to be worth £9bn by 2025.

Waste & Environment:

The Daily Telegraph states that UK 10yr olds will own on avg 238 toys at any one time and yet play with just 12. UK households waste over 25m tonnes a year, 1/4 of which goes into landfill equating to 5m cars being dumped in a hole annually (DEFRA).

Costs of Parenting:

Raising children is expensive with the average UK parent expecting to spend £231k raising a child born in 2016 (up 65% from 2003, The Guardian).

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

YoungPlanet has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.