WOOM is a data driven app that empowers women to maximize chances of pregnancy. Today, 17 to 20% of couples experience challenges with fertility. WOOM has 350,000 users in less than 20 months. Users receive support through an engaged community, a chat with doctors and a platform of services.
Fertility issues are becoming a common problem, further enhanced by women delaying motherhood. Today 17% in LATAM to 20% of couples in Europe are suffering a challenge on fertility. When you go through this, you feel lonely, guilty, it’s your biggest worry and you don’t know who to talk to. WOOM is a bespoke app that empowers women to maximize chances to be pregnant, gain time and eventually have kids faster; either through natural conception or in case it is necessary, see a doctor.
WOOM collect women’s lifestyle and cycle data that WOOM’s engine uses to serve very specific recommendations and tips that educate women's about their body and cycles. It’s an easy, unique and most important, personal experience. Besides the personal recommendations, WOOM calculates daily chances of pregnancy, cycles calendar; and users receive support through an engaged community and fertility services platform.
Fertility is a large market ($20B) that grows at 9% per year. WOOM is a recognised player in the FemTech space in our current markets, and the vision is to be a leader in women's health & intimacy.
On technology, WOOM has a strong focus on data science, moving into statistical engine, AI and eventually machine learning.
WOOM launched 20 months ago, has 350,000 registered users, over 82,000 Monthly active users and a vibrant community of 40,000 users.
There are government loans in the business.