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Overfunding
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WooHa is a bold, ambitious Scottish brewery with a focus on export. With an established portfolio of export partners, funding is required to continue to build our sales team, support and grow our international customer base and fund promotional activity to get everyone a little WooHa!
- Two contracts in place in China
- An average of 23% of Hectolitres Sold were Exported, 2016-2019
- New Head of Sales ex BrewDog, Red Bull and Carlsberg
- 6.2 Acre Owned Site with Equipment in Place
Idea
WooHa Brewing Company is an export-focused company with big ambitions. WooHa has exported to the USA since 2015, and its international portfolio now includes countries across Europe and South East Asia, most recently China. Located on a fully-equipped 6.2 acre site and with a new Head of Sales (ex-Brewdog, Red Bull and Carlsberg), WooHa is primed for growth.
WooHa is planning to exit circa 2023. To achieve this, we have a strong vision that we hope will allow us to grow the brand rapidly and in a sustainable way. Key to this will be our sales team; we need people on the ground. We also need to arrive with a bang, fully backed by a robust marketing support with promotional activities and support for our international partners. The funding secured through this raise will allow us to bring on three new members to our sales team.
The funds will also go toward the production of our new 500ml can for the China market. WooHa has long recognised the need for products tailored to each market - having recently developed our US steel keg range - and we hope the new canned product will be a key asset for our growth in China. We are in discussions with a manufacturer to produce cans which will minimise CapEx, freeing up funds for sales and marketing.
WooHa is ready to grow in a big way next year - now is your chance to join the clan and be a part of it!
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