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Successfully funded
Pre-money valuation

Winebuyers connects vineyards and wine merchants directly to the end consumer, cutting out the middleman and enabling customers to purchase directly from source for no extra fee. Custom API's automate the process, currently pulling 27,000 bottles and £10.5m stock from 183 vendors in 38 countries.

  • lists 27,000 bottles and £10.5m stock from 183 vendors
  • 150,000 winemakers globally, industry to be worth over $400bn by 2022
  • Scalable model - Experienced team - 2,700 suppliers already registered
  • Custom API's automate the entire process minimising costs on all sides
Information The company had £150,000 of its SEIS allowance remaining at the start of this raise, and the investors of the first £141,750 of investment reflected will not be claiming tax relief, so from this amount onwards the SEIS will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.


Our aim at Winebuyers is simple: bring wine into the 21st century.

We connect vineyards and wine merchants directly to the end consumer through our e-commerce platform.

We are customer focused, working on a completely transparent model, we don’t mark up prices or charge commission on any item sold. We cut out the middleman, enabling our members to buy wines at exactly the same price as they would from the vendors themselves.

We obtain our revenue from charging vineyards and wine merchants a monthly subscription fee to be listed on the site. This model is new to the industry, giving smaller vineyards and sellers the opportunity to reach audiences they otherwise could not.

Members in turn can purchase directly from the source with no additional fees. Without the overheads associated with holding stock, we can afford to work on a PCM subscription basis providing a mutually beneficial relationship to all involved.

We currently offer over 27,000 different wines from 183 vendors representing 38 countries who together have a total stock value of over £10.5m. Loans exist.

Over £180k was committed to R&D work alone in 2016 and 2017, which has laid the foundations for the business model. There are currently 150,000 different winemakers globally, providing ideal scope for expansion.

We want wine from all over the world to be accessible to everyone who’s as passionate about wine as we are.

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