Wildanet is a Wireless Internet Service Provider (WISP) deploying fast connectivity (20Mbps up to 1Gbps) in hard to reach areas of Cornwall. It has built a network around The Lizard, proved the concept and is now looking to raise £1m to expand into the rest of Cornwall. Targeting 12,000 customers.
People in hard to reach areas are years behind the UK's digital roll out. Without having a choice and causing massive frustration this is, in some extreme cases, forcing people to move to find better connectivity.
The Plum report suggests up to 1 million UK premises have internet speeds of less than 10Mb. We estimate that the UK market is worth £400m per annum.
As digital products integrate further with our lives, demand for data and speed will only ever increase.
To address demand and provide choice, Wildanet has developed a sustainable Fixed Wireless Network model to deploy into topographically challenged areas such as Cornwall, Devon, Dorset and South Wales.
Competition in Cornwall (which is consistently lacking), means little choice and is why Wildanet plan to focus there immediately to grab a large market share. In 5 months they have built an Operations Centre as well as network around The Lizard, passing over 4,000 homes and businesses - a hugely cost effective passing rate compared to fibre or satellite. A successful trial in Gweek has resulted in some early delighted customers and full marketing is now underway. The management team believe the quality of service and simple pricing structure will help them obtain over 12,000 customers in The next 3 years.