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Successfully funded
White Car
  • Equity
Pre-money valuation

Whitecar is the UK's leading new car rental brand offering only white Tesla cars at Heathrow, Gatwick, Manchester and Edinburgh airports. Using the latest smartphone technology and first class service, Whitecar has ambitions to expand across major European airports by 2022.

  • 4 outlets opened in first year - next sites outside UK planned
  • Revenue run rate in excess of £600,000
  • Technology is key to differentiate Whitecar's offering
  • Well positioned as EV’s begin to dominate and driverless cars emerge
Information The Whitecar company has closed funds through a subscription that cannot be reflected on the progress bar, and so the funding requirement has been lowered to £650,000. Please see the updates section for further details.


Why can car rental be such an unpleasant, difficult, opaque and even painful experience?

Not enough staff to cope with peaks, long queues, unexpected and unexplained charges, last minute insurance add-ons, large deposits, unfair administration fees and expensive re-fuelling charges.

Whitecar is changing the rules of hiring a car. Frustrated by several horrendous car hire experiences, the Founder created Whitecar in July 2016. A simple concept of no hassle, no surprises car hire based on One Car, One Colour, One Price.

The car is an all-electric Tesla, the colour is white and the price is currently £149 per day.

Simply pay, arrive and drive.

Whitecar opened at Heathrow in July 2016 with 5 Tesla Model S cars and set out to prove the business case. With 1,828 customers, two of which have become investors and directors, experience proved that there is an opportunity to create significant value for shareholders by expanding the concept across European airports. 3 more airport outlets followed during 2017; Manchester, Edinburgh and Gatwick and the company is ready to scale. Starting with 5 Tesla 90D's, we have a growing fleet of 15 cars and intend to expand to over 900 cars, operating from at least 30 hubs in the UK and Europe by 2022.

We believe the timing is perfect to create a new consumer brand.

*Current price £149 is projected to change to £129 post funding

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White Car

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