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Whisky Hammer
Pre-money valuation

Founded in 2015 by 2 brothers with a passion for whisky, Whisky Hammer has grown to become one of the UK’s leading online whisky auction houses, serving a global online marketplace for buyers and sellers of rare whisky with around 1,400 bottles sold under the hammer each month.

  • UK whisky auction market value growing at  ~62% annually
  • Over 28,000 lots sold by Whisky Hammer to date, valued at ~£6.5million
  • Record lot sold to date - £161,500 for a cask of Macallan (1989 Vintage)
  • H1-2019 revenue growth of over 170% from H1-2018


Whisky Hammer is an online platform to buy and/or sell rare and collectible whisky at auction. The platform brings together whisky enthusiasts, collectors, investors and consumers from each corner of the globe to partake in monthly auctions which offer customers the opportunity to bid on around 1,400 bottles per month (at current size).

The UK whisky auction market is huge, and growing. Over the period 2015-2018 the value of single malt Scotch Whisky sold at auction in the UK has achieved a CAGR of ~62%, with £41million worth sold in 2018. Whisky Hammer auction sales represent only around 5% share of this market.

Since forming in 2015 the Company has gone through a period of growth and as a result it has out-grown 3 premises. Revenue is primarily generated via commission on each bottle sold under the hammer and has grown significantly over recent years. In the 12 month period ending 30th June '19 total revenue generated reached £604k (Profit £139k) in comparison to the prior 12 month period to 30th June '18 which generated revenue of £211k (Profit £53k).

In February 2019, Whisky Hammer featured in various media reports after selling its highest value item to date; a Hogshead of Macallan (1989 vintage) which sold for £161,500. This was shortly followed by the highest value single bottle sold by Whisky Hammer in June 2019 - a bottle of 52 Year Old Macallan which sold for £58,000.

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Whisky Hammer

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