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Where The Pancakes Are is on a mission to become the UK’s most loved pancake brand. With two central London restaurants serving 10k+ monthly diners, this raise will underpin the expansion of the restaurant estate to meet growing demand in a UK eating-out market expected to reach £28.6bn by 2027.

  • 2 London restaurants & 3rd location in Battersea Power Station  opening Q3’22
  • One of Conde Nast Top Brunch 2022
  • 300k+ customers served since launch & 62% customer return rate within the last 3 months
  • Advisory board combined experience in Brewdog, Dishoom, and Belazu
Information £300k of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds, and the Company has indicated up to £150k may be spent whilst the pitch is live. Completion of the Crowdcube raise will occur on the same material terms and share price

Idea

Founder, Patricia, has made it her mission to create pioneering and widely loved pancake restaurants in the heart of London, using fresh quality ingredients to create fluffy American style pancakes beyond your imagination and ensuring customers return again and again.

Having observed the emergence of the global breakfast restaurant market (predicted to reach $49.82bn by 2028), and after testing our product at pop-ups and festivals such as Wilderness, Festival No.6 and Lovebox, we saw an opportunity to innovate within the UK. Our first restaurant near Borough Market opened in 2016, with like for like avg sales up 30% in 2021. Our online shop was launched in April 2020 and our second restaurant in Fitzrovia opened its doors in June ‘21.

During this time, we gained wide recognition: WallPaper Design Award in 2017; reviews in Harpers Bazaar, The Guardian, The Evening Standard, Ocado Magazine amongst others; Patricia has appeared on Channel Four "Sunday Brunch" and Talk Radio; 4.4* reviews on Google and instagram following of 23k+.

We have cemented our business model with a casual dining experience and all day menu. We are now ready to fast-track our growth to open more locations that hit the uniquely broad customer appeal of pancakes, attracting local residents, office workers, as well as tourists and day-trippers.

Join us in spreading the pancake love and become part of our journey!

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Where The Pancakes Are has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.