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889%
Raised
£8,893,110
Investors
4424
Target
£1,000,000

Convertible round

Rather than investing and immediately receiving shares, in this round payments will be transferred directly to the company and shares issued at a future date. A convertible allows a company to raise funds without having to agree a valuation. For more information please view our FAQs.

what3words is an easy way to find and share exact locations, with addresses made of 3 dictionary words. Already a household name in the UK, and with millions of people and thousands of businesses using them, they’re on a mission to make what3words a global standard for location.

  • Over £100M in all-time funding 
  • Backed by inventors such as Mercedes-Benz and Sony Innovation Fund
  • Millions of downloads, and users in almost every country in the world
  • Used by Subaru, DHL and 1000s of businesses to improve efficiency 
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Information The investment by Crowdcube investors in this round (“Crowdcube Investors”) forms part of a wider convertible funding round by what3words. This is an additional investment opportunity made available to Crowdcube Investors, for a convertible loan converting into Ordinary Shares, and is part of the wider round, in which £6,508,370.00 has been secured from 9,254 Crowdcube Investors for a convertible loan converting into Preferred Shares. This is reflected on the progress bar of this pitch page. what3words’ convertible round comprises investment from private, strategic and institutional investors and the Crowdcube funding round. To date, what3words has issued convertible loan notes to investors totalling an amount of approximately £72.8 million. This does not form part of the Crowdcube funding round and is not reflected on the Crowdcube progress bar on what3words’ pitch page. For further details please refer to the document titled “Investment Explainer”

Idea

Street addresses don’t work well enough. For example, they often don’t account for venues having multiple entrances, and simply don’t exist in parks or rural areas, while millions of homes can be difficult to find. Missing deliveries and getting lost is frustrating, but also means wasted time and money.

That’s why we created what3words. We divided the world into 3 metre squares and gave each square a unique combination of 3 words, making it easy for everyone to talk about everywhere.

We’re now a household name in the UK, including being used by 85% of emergency services, and we have millions of people and thousands of businesses worldwide using us.

DPD UK, DHL Parcel UK, and Evri are now using what3words. Domino’s Pizza has made it available in its global ordering platform for franchise owners around the world. In cars, we now have 12 auto partners including Mercedes, Lamborghini, Subaru, Mitsubishi, Ford, Mahindra, Vinfast, and Jaguar Land Rover.

We monetise by licensing our technology to businesses, while all our consumer products (e.g. the app and website) are free-to-use.

Using our existing funding and proceeds from this campaign, our goal is to replicate our strategy around the world, making what3words a global standard for location.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.