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Endorsed by experts, backed by extensive research, Wellbeing Sisters offer market-tested and sell-out tailored subscription boxes that introduce women to natural alternatives to health & beauty products. Join them on their mission to lead the toxin-free living movement in the booming subscription box market.

  • Market-tested subscription box, tailored to every stage of womanhood
  • UK subscription box market set to be worth £1bn by 2022, up 72% vs 2017
  • Expected growth of >200% in spending on health & beauty subscriptions
  • Established loyal customer base and over 25 brand partners

Idea

We believe that women are dramatically underserved by the health & beauty industry, and that accessing bespoke health advice and knowing what products are safe to use is costly and time consuming. In addition, many high street and even luxury products on the market contain health-damaging toxins.

We offer expert wellbeing advice, an online shop, and subscription box full of toxin-free health, beauty, and nutritional products tailored to every stage of womanhood.

We first launched our subscription box in 2019 for women trying to conceive, and 100% of our subscribers said they would recommend to a friend. Realising the demand from women at other life stages, we paused, rebranded and expanded to meet the needs of all women. In 2020, we offered a series of one-off boxes tailored for trying to conceive, pregnancy, early motherhood, midlife & menopause, and a box for all women – all of which sold out.

Once launched, our subscription box will supply the core of our revenue with package offers designed to provide a cashflow advantage. Our tailored model, following women through their life stages, aims to achieve maximum lifetime value of a customer.

With an organically grown social media following of over 5k, we're now fundraising to invest in tech & product development, and marketing/PR.

Join us on our mission to lead the toxin-free living movement in the booming subscription box market.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Wellbeing Sisters has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.