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104%
Raised
£416,030
Investors
112
Target
£400,000
Equity
12.94%
Pre-money valuation
£2,800,000

Say Hello to WeFiFo! WeFiFo is a multi-award-winning start up aiming to change the way the world eats. Enabling home cooks, supper club hosts and professional chefs to share their food with paying guests. Founded in 2016 by Seni Glaister, co-founder and former CEO of the Book People Ltd.

  • Commercial partnership with John Lewis, Waitrose & L Marks
  • Founder previously grew a company from start to a £100m turnover
  • Over 4500 active users
  • WeFiFo users range from students to HNWs, across 7 countries

Idea

WeFiFo is a two-sided marketplace, serving both chef and guest. Described as ‘Airbnb for the kitchen table’ WeFiFo enables those with a love of cooking to earn a flexible income from their food & offers diners more choice than ever before.

WeFiFo charges a variable commission on ticket sales. In return, it offers marketing, admin support, and insures hosts, their guests, and their equipment. Hosts who need it are offered Food & Hygiene training & WeFiFo’s unique platform allows hosts to accept or decline bookings based on a guest’s profile.

Events have taken place in hosts’ homes, cafés & pop up venues, in supermarkets, shopping centres, on boats, in parks & on high streets across 7 different countries!

WeFiFo’s first target is to recruit 33,000 UK hosts and expand into 3 new international territories, establishing these markets. We will use food to connect the world, one table at a time, with the aim that no guest will be further than 10 miles from their nearest WeFiFo event.

Since launch, WeFiFo has:

- Won regional & national awards

- Secured financial backing & a commercial partnership with John Lewis and Waitrose

- Partnered with local councils, high street restaurant chains & shopping centres

- Hosted events with authors, influencers, celebrity chefs & household names

- Secured regular national & international press, including TV

- Changed the lives of its hosts and guests.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

WeFiFo has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.