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592%
Raised
£5,926,375
Investors
2026
Target
£1,000,000
Equity
18.37%
Pre-money valuation
£26,341,500

Founded in 2003, Mr & Mrs Smith offers a curated collection of boutique hotels, villas and cultural experiences to 1.5M+ members. It has completed over £60m in bookings in the last year & grown booked commission revenues by 35% year on year. There is now potential to take the business even further.

  • Over 1.5 million members around the world
  • Partnerships with British Airways, Vitality and Coutts
  • Over £60 million of bookings in the past 12 months
  • 98% of members ‘would book again’

Idea

In 2003, James and Tamara Lohan were frustrated by the lack of a reliable boutique hotel guide, so they published their own. Mr & Mrs Smith has since evolved from trusted travel publisher to award-winning booking service and travel club. It has expanded into new territories, developed bespoke booking technology, and grown consistently year-on-year since 2005 to become a profitable business, as well as expanding to include villas and, in 2018, Smith SideStories – curated local experiences.

Travel is one of the largest sectors in the world economy, with tourism contributing $8.3 trillion a year to global GDP, and luxury travel continuing to outgrow the overall sector. With 15 years in the industry, Mr & Mrs Smith offers a distinctive combination of meticulous curation, efficient online booking and 24/7 service from bases in London, LA, New York and Singapore. This has given the company a high degree of competitive differentiation, and won the loyalty of high-value travellers worldwide.

In the 12 months to 30 June Smith has completed over £60M of bookings, generating total revenues of over £13M & EBITDA of £1.37M, with 98% of members stating that they would book again. To accelerate expansion, Smith is inviting investment to support the growth of its hotel and villa collection, develop US membership, and drive the global roll-out of Smith SideStories.

Disclosure: company has loans

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Mr & Mrs Smith has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.