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Successfully funded
Watmuff & Beckett
Pre-money valuation

With over 300 stockists including ASDA, Ocado & Whole Foods, Watmuff & Beckett is an award-winning Soup, Risotto & Broth brand with a commitment to transparent sourcing. The business has in the last 2 years, a revenue of £1.26m and is raising investment for growth into further national supermarkets.

  • The fresh soup market is worth £137m, growing at £6m annually
  • The team has over 25 years' experience in Retail & Food
  • Products are sold in ASDA, Ocado & soon on Eurostar Trains
  • Award-winning range of products


Watmuff & Beckett offer award-winning Soups, Risottos & Broths from traceable natural ingredients. The brand has grown sales and distribution across the UK; doubling turnover since 2016.

Our products are located in the growing UK supermarket categories for Fresh Soup, worth £137m in 2018 growing at +4.4%, and Italian Ready Meals, worth £684m growing at +5.8%.

Products are designed to satisfy with quality, taste, health and affordability. We aim to shake people out of ‘auto-pilot mode’ at lunchtime and provide them with a delicious lunch which is traceable back to the farmer it came from.

The inspiration for Watmuff & Beckett comes from co-founders Andrew Watmuff & Michael Beckett. Friends from school, Michael (chef) and Andrew (retail buyer) both had a passion to improve quality and transparency in retail-ready meals.


- +300 Stockists Nationally

- First Red Tractor Approved Soup (supporting UK Farmers)

- Launched in Ocado, Asda, Whole Foods Market, As Nature Intended

- On-going discussions with Morrisons

- Awarding-winning products


- Revenue for the last 12 months was £514k and EBITDA £7k loss

- Trading since 2010; £2.8m revenue to date

- Over 2 million pots sold

Funds will be used to drive launch into national supermarkets, continued marketing investment and product development. Desired exit strategy: trade sale in 4-5 years.

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Watmuff & Beckett

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