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174%
Raised
£191,750
Investors
298
Target
£110,000
Equity
16.23%
Pre-money valuation
£989,999

With over 300 stockists including ASDA, Ocado & Whole Foods, Watmuff & Beckett is an award-winning Soup, Risotto & Broth brand with a commitment to transparent sourcing. The business has in the last 2 years, a revenue of £1.26m and is raising investment for growth into further national supermarkets.

  • The fresh soup market is worth £137m, growing at £6m annually
  • The team has over 25 years' experience in Retail & Food
  • Products are sold in ASDA, Ocado & soon on Eurostar Trains
  • Award-winning range of products

Idea

Watmuff & Beckett offer award-winning Soups, Risottos & Broths from traceable natural ingredients. The brand has grown sales and distribution across the UK; doubling turnover since 2016.

Our products are located in the growing UK supermarket categories for Fresh Soup, worth £137m in 2018 growing at +4.4%, and Italian Ready Meals, worth £684m growing at +5.8%.

Products are designed to satisfy with quality, taste, health and affordability. We aim to shake people out of ‘auto-pilot mode’ at lunchtime and provide them with a delicious lunch which is traceable back to the farmer it came from.

The inspiration for Watmuff & Beckett comes from co-founders Andrew Watmuff & Michael Beckett. Friends from school, Michael (chef) and Andrew (retail buyer) both had a passion to improve quality and transparency in retail-ready meals.

HIGHLIGHTS

- +300 Stockists Nationally

- First Red Tractor Approved Soup (supporting UK Farmers)

- Launched in Ocado, Asda, Whole Foods Market, As Nature Intended

- On-going discussions with Morrisons

- Awarding-winning products

FINANCIALS & USE OF FUNDS

- Revenue for the last 12 months was £514k and EBITDA £7k loss

- Trading since 2010; £2.8m revenue to date

- Over 2 million pots sold

Funds will be used to drive launch into national supermarkets, continued marketing investment and product development. Desired exit strategy: trade sale in 4-5 years.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Watmuff & Beckett has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.