To deliver the company's goals the founder has appointed a new, experienced Chairman:

Dickie Davis, CB CBE

Served for 31 years in the British Army, achieving the rank of Major General. Served extensively on operations in Afghanistan, commanding the first UK Provincial Reconstruction Team in Mazar-e-Sharif, leading the ISAF Reconstruction and Development effort in Kabul and as Chief of Staff of Regional Command (South) Kandahar. Experience in logistics, infrastructure, processes, and planning.

A steering committee made up of existing investors with vast experience at board level in major international corporations advises on all aspects of strategy.

Dick Haynes (Finance) - Ex Group FD Persona Group

Terry Ward (Sales/Marketing) - Ex Commercial Director, Milk Link

Nairn Glen (Finance) - Ex Group FD Milk Link

Dr. David Nellist (Production) - Ex General Manager, CocaCola Ents.

Department heads (Post-funding):

Graham Archer (non-exec Marketing Director) - Worked with 3 dragons from TVs Dragons Den.

Trudi Pearce (Business Development Consultant - Travel and Tourism) - Ex Ops. and Bus. Development Director of Brighter Group.

A Head of Export is currently being recruited.

A hand-selected team of distributors who share the vision and goals of the Founder are responsible for over 50 countries internationally. Each has exclusive distribution agreements with mutually agreed annual minimum turnovers