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276%
Raised
£276,580
Investors
598
Target
£100,000
Equity
9.96%
Pre-money valuation
£2,500,000

Using nanotechnology filters, Water to Go's first products deliver clean, safe drinking water in an eco-friendly way. Each recyclable 75cl filter replaces over 400 single-use plastic water bottles. A portable, convenient clean-tech answer to global issues of accessing clean, quality drinking water.

  • Ongoing revenue stream via repeat filter sales
  • Proven technology with testing from laboratories on 4 continents
  • Distribution in UK, plus over 50 countries in Europe and beyond
  • Innovative applications planned for developments of the technology

Idea

WtG's first product offer is a range of reusable, recyclable water bottles with integral, replaceable nanotechnology filters delivering safe drinking water from any non-saltwater source. Designed to reduce global water stress which is expected to affect over 3.9 billion people and the blight of plastic pollution caused by single-use plastic water bottles.

Each Water to Go 200L filter can replace four hundred 50cl single-use water bottles.

Concern over access and quality of drinking water has spawned a global market for bottled water, which by 2022 will be worth $350bn per year. Our technology delivers a more environmentally sound alternative to bottled water, no matter if your journey is to the Gym, Greenwich or Ghana.

We see huge potential to disrupt strategic market sectors with technology advancement. Our journey so far:

2014: Oversubscribed Crowdcube raise; funded 50cls GO! bottle

2014-2017: Export drive - now selling in 50+ countries across Europe, Mexico & China

2017:

- Full Halal certification: an export advantage

- Profitable charity model established, with $16,500 raised for The Hunger Project

- Launch on Amazon.com

2018:

- Clients - Blacks, Millets, Boots.com, Go Outdoors, MASTA, Rohan, Rotary, Amazon

- 14 WtG branded websites globally

- First African distributor (Egypt and Libya)

- Intex brand name and logo created for filtration technology (not yet trademarked).

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Water to Go has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.