This site uses cookies. By using this site you agree to receiving cookies. View Policy.

Successfully funded
Capital at risk
overfunded
VITL
227%
Raised
£908,950
Investors
435
Target
£400,000
Equity
12.44%
Pre-money valuation
£6,394,912

A 'revolutionary' personalised nutrition platform backed by the founders of Zoopla, Love Film and Bulldog Skincare. VITL delivers fully personalised vitamin packs tailored to you, using artificial intelligence to take the guess work out of the missing nutrients in your diet.

  • Personalised nutrition powered by artificial intelligence
  • Backed by top investors inc. the founders of Zoopla + Bulldog Skincare
  • Sold online and stocked in WholeFoods, Planet Organic,Ocado, Morrisons
  • Disruptive technology in a growing $100+ billion industry
Information VITL has secured £105,630 from 16 investors prior to their crowdfunding campaign. The investments have been reflected on the campaign.

Idea

On a mission to improve the nation's health, VITL’s personalised nutrition platform aims to replace the guesswork and celebrity marketing with insight and analysis.

Using artificial intelligence and personalisation, developed in-house, VITL brings you much of the benefit of having your own private nutritionist, without the cost.

Starting with a free, AI-powered consultation, users explore their nutritional health, before receiving tailored recommendations on how to improve their diet, highlighting vitamin deficiencies they may be at risk of.

Using proprietary algorithms, VITL then tailors a fully personalised vitamin pack for each user, (available on subscription) delivering directly to their door.

In 2018, VITL enhanced its offering further with nutrition focussed DNA tests (giving insight into genetic predispositions such as caffeine metabolism, alcohol sensitivity and vitamin uptake) alongside at home blood test kits.

Having already completed over 50,000 consultations and delivered over 30,000 vitamin packs, VITL is backed by leading U.K investors including the founders of Zoopla, LoveFilm, Bulldog Skincare and Bloom&Wild, alongside the £100m Angel Co Fund.

Opening the round to crowdfunders on the same terms as our angels and institutions, VITL intends to use the funds to increase growth marketing, build out the team and further develop a range of exciting new products.

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS.  CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
 
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest.  The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
In order to access the pitch you must first become a qualifying member of Crowdcube on the basis of your status as either (i) self-certified ‘high net worth investor’, (ii) certified ‘sophisticated investor’, (iii) self-certified as a ‘sophisticated investor’ or (iv) certified as a ‘restricted investor’, in each case in accordance with the FCA’s Conduct of Business Sourcebook Chapter 4.7.  Potential investors are encouraged to "cross examine" the Company by interactive due diligence and use of the available online forums to bring the "wisdom of the crowd" to bear.  Accessing the pitch also means you agree to Crowdcube’s most recent website terms and conditions and investor terms and conditions, which include Crowdcube's limitation of liability.
 
If you are not permitted to view materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please exit this webpage.  Crowdcube’s or the Issuer’s press announcements and this information page do not constitute an offer to sell securities of the Company.  Further, it does not constitute a recommendation by the Company, Crowdcube or any other party to sell or buy securities in the Company.
 
By registering or logging into Crowdcube.com to view the investment opportunity, you certify that you are legally entitled to view the investment opportunities, are an authorised investor and you agree to all applicable terms and conditions on this website, including this disclaimer.

To see the rest of the VITL pitch, join now.
It’s free, quick and easy.

Join

Already registered? Log in

To see the rest of the VITL pitch, join now.
It’s free, quick and easy.

VITL

Join to read more information about the VITL team, documents, and what other investors are saying about the pitch.

If you choose to invest we won’t take your money until the pitch closes and you can cancel your investment at any time.

Crowdcube is a leading investment crowdfunding platform

Successfully Invested
£627m+
Registered Investors
722k+