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227%
Raised
£908,950
Investors
435
Target
£400,000
Equity
12.44%
Pre-money valuation
£6,394,912

A 'revolutionary' personalised nutrition platform backed by the founders of Zoopla, Love Film and Bulldog Skincare. VITL delivers fully personalised vitamin packs tailored to you, using artificial intelligence to take the guess work out of the missing nutrients in your diet.

  • Personalised nutrition powered by artificial intelligence
  • Backed by top investors inc. the founders of Zoopla + Bulldog Skincare
  • Sold online and stocked in WholeFoods, Planet Organic,Ocado, Morrisons
  • Disruptive technology in a growing $100+ billion industry
Information VITL has secured £105,630 from 16 investors prior to their crowdfunding campaign. The investments have been reflected on the campaign.

Idea

Health Results
Health Results
AI Consultation
AI Consultation
Personalised recommendations
Personalised recommendations
Bespoke Vitamin Packs
Bespoke Vitamin Packs
Tailor-made for you
Tailor-made for you
Letterbox friendly
Letterbox friendly
DNA test example
DNA test example

On a mission to improve the nation's health, VITL’s personalised nutrition platform aims to replace the guesswork and celebrity marketing with insight and analysis.

Using artificial intelligence and personalisation, developed in-house, VITL brings you much of the benefit of having your own private nutritionist, without the cost.

Starting with a free, AI-powered consultation, users explore their nutritional health, before receiving tailored recommendations on how to improve their diet, highlighting vitamin deficiencies they may be at risk of.

Using proprietary algorithms, VITL then tailors a fully personalised vitamin pack for each user, (available on subscription) delivering directly to their door.

In 2018, VITL enhanced its offering further with nutrition focussed DNA tests (giving insight into genetic predispositions such as caffeine metabolism, alcohol sensitivity and vitamin uptake) alongside at home blood test kits.

Having already completed over 50,000 consultations and delivered over 30,000 vitamin packs, VITL is backed by leading U.K investors including the founders of Zoopla, LoveFilm, Bulldog Skincare and Bloom&Wild, alongside the £100m Angel Co Fund.

Opening the round to crowdfunders on the same terms as our angels and institutions, VITL intends to use the funds to increase growth marketing, build out the team and further develop a range of exciting new products.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

VITL has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.