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Successfully funded
overfunded
Vita Mojo
213%
Raised
£3,200,080
Investors
1112
Target
£1,500,000
Equity
13.87%
Pre-money valuation
£19,869,041

Vita Mojo is a fast-growing restaurant chain and software company. Backed by €6bn global caterer, Elior, the company is on a mission to make food personal. With industry leaders already on board, the former MD of Itsu states that Vita Mojo is “the future of food”.

  • Personalisation is a win-win for customers and business
  • White Label software solution for restaurants
  • 3 soon to be 4 quick-service restaurants in London
  • On track to deliver £2.7m revenue in 2017

Idea

Our vision

Make personalised food the norm around the world.

How?

- By leasing our proprietary software to other restaurants

- Open more restaurants

- Franchise our concept

Why? Because we are all different.

We have different lifestyles and DNAs. We like different flavours and our appetites are different too.

Restaurants struggle to accommodate individualised meals.

Choice is limited to set menus, one size fits all, mass produced food.

Solution

Mass-customised meals - each meal is tailored to personal needs through easy to use technology.

Opportunity

Personalisation is a win-win for both the consumer & the restaurant

- Consumer Benefits - Increased customer satisfaction

- Restaurant Benefits - Increase in sales of up to 26%

The Plan

- Continue to open quick service restaurants in London & the UK

- Franchise the concept to experienced operators in other countries

- Lease our proprietary software to other restaurants

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Vita Mojo has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.