Urbs is a mobile app that offers unique audio content written by cultural experts and local writers, customisable routes, and a ticket booking integration so people can skip queues and save time. Launched September 2021. User base grew +50% to 252 monthly active users in the last month to Nov. '21. On a mission to create a one-stop shop city platform.
We believe that the city guide industry is outdated. Modern travellers can either hire a tour guide (inflexible and expensive) or carry around a bulky written guide (not immersive). Digital solutions are fragmented: quality navigation lacks original content, whilst quality audio lacks maps.
Urbs is a city-focused app that offers unique content crafted by cultural experts and local writers, a route plotting function that allows users to plan out their day, & a ticket booking integration that lets travellers skip the queues and save time.
We've worked with more than 20 leading experts to produce unique content for 7 cities across Europe, with two more in the works. The product launched in Sept. & users grew 50% MoM to 252 monthly active users in Nov. '21.
When users purchase a ticket on the app we take a c. 8-12% commission. Further revenue streams for 2022 include premium content, co-branded guides for UK tourist boards (which will drive users to the platform), & an accommodation booking API.
The tours & travel activities market is worth $150bn, whilst more and more people are consuming audio content (16m UK podcast listeners in 2021).
Our vision is to develop a one-stop shop city platform. We’re using this funding round to produce new content, grow our user base, and add some great new features such as accommodation booking and a social function where users can share their routes.