117%

Urbs is a mobile app that offers unique audio content written by cultural experts and local writers, customisable routes, and a ticket booking integration so people can skip queues and save time. Launched September 2021. User base grew +50% to 252 monthly active users in the last month to Nov. '21. On a mission to create a one-stop shop city platform.

  • Looking to disrupt the outdated tours & travel activities market, estimated at $150bn 
  • Aim to take advantage of the growth of audio (UK podcast listeners +24% YoY)
  • 7 European cities, 1,000+ locations, 25+ hours of audio
  • Unique content by experts from Oxford Uni, Condé Nast Traveler, Forbes

Idea

We believe that the city guide industry is outdated. Modern travellers can either hire a tour guide (inflexible and expensive) or carry around a bulky written guide (not immersive). Digital solutions are fragmented: quality navigation lacks original content, whilst quality audio lacks maps.

Urbs is a city-focused app that offers unique content crafted by cultural experts and local writers, a route plotting function that allows users to plan out their day, & a ticket booking integration that lets travellers skip the queues and save time.

We've worked with more than 20 leading experts to produce unique content for 7 cities across Europe, with two more in the works. The product launched in Sept. & users grew 50% MoM to 252 monthly active users in Nov. '21.

When users purchase a ticket on the app we take a c. 8-12% commission. Further revenue streams for 2022 include premium content, co-branded guides for UK tourist boards (which will drive users to the platform), & an accommodation booking API.

The tours & travel activities market is worth $150bn, whilst more and more people are consuming audio content (16m UK podcast listeners in 2021).

Our vision is to develop a one-stop shop city platform. We’re using this funding round to produce new content, grow our user base, and add some great new features such as accommodation booking and a social function where users can share their routes.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

To see the rest of the Urbs Travel pitch, join now. It's free, quick and easy.

Due to financial regulations, you need to join our community to view the full investment opportunity.

Join

Already registered?
Log in

Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Urbs Travel has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.