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110%
Raised
£1,101,820
Investors
1945
Target
£1,000,000
Equity
1.12%
Pre-money valuation
£97,000,000

Uniti is the innovative Swedish Electric Vehicle startup that's been called the "Tesla for megacities" by Business Insider. The company plans to launch its affordable electric city car in the UK & Nordics in 2020 from its fully digitalised pilot plant in Silverstone, home of the British Grand Prix.

  • "Pre-orders now have a total value of about $85 million" - Forbes
  • "The crowd raves about an electric car from Sweden" - Wired
  • "Winner of the E-Prize for sustainable transport" - Veckans Affärer
  • "Could change how we think about moving from A to B" - BBC News
Information This round is part of a wider fundraising requirement of €30m which Uniti plans to raise in the coming months.

Idea

Uniti's vision is to get the world where it needs to be.
Uniti's vision is to get the world where it needs to be.
Uniti produces affordable & autonomous-ready electric cars purpose built for city living and the daily commute, set to launch in the UK & Nordics in 2020.
Uniti produces affordable & autonomous-ready electric cars purpose built for city living and the daily commute, set to launch in the UK & Nordics in 2020.
What sets Uniti apart is their progressive Scandinavian styling, their space-creating, 1+1 seating arrangement, and their connected, "smartphone-like" experience.
What sets Uniti apart is their progressive Scandinavian styling, their space-creating, 1+1 seating arrangement, and their connected, "smartphone-like" experience.
Since revealing their concept vehicle in 2017, Uniti has developed a strong international following and over £65 / €70 million in pre-order value as a result of a successful market assessment in early 2018.
Since revealing their concept vehicle in 2017, Uniti has developed a strong international following and over £65 / €70 million in pre-order value as a result of a successful market assessment in early 2018.
Key to this market assessment was the creation of in-store showrooms at select MediaMarkt locations in Sweden. Uniti will maintain this direct-to-consumer model that favours online and retail over dealerships.
Key to this market assessment was the creation of in-store showrooms at select MediaMarkt locations in Sweden. Uniti will maintain this direct-to-consumer model that favours online and retail over dealerships.
Beyond B2C, Uniti has positioned their vehicles as an ideal platform for shared mobility, with B2B fleet sales and subscription services representing a progressively larger portion of their projected revenue.
Beyond B2C, Uniti has positioned their vehicles as an ideal platform for shared mobility, with B2B fleet sales and subscription services representing a progressively larger portion of their projected revenue.
Uniti has announced plans for an electric vehicle “pilot production plant” at Silverstone Park, the home of the British Grand Prix. The UK facility will be used to produce the Uniti One starting in 2020.
Uniti has announced plans for an electric vehicle “pilot production plant” at Silverstone Park, the home of the British Grand Prix. The UK facility will be used to produce the Uniti One starting in 2020.
The pilot facility will follow an i4.0 manufacturing and “digital twinning” strategy, enabling it to serve as a blueprint for globally licensed “digital” assembly plants throughout the world.
The pilot facility will follow an i4.0 manufacturing and “digital twinning” strategy, enabling it to serve as a blueprint for globally licensed “digital” assembly plants throughout the world.
This localised production / “factory-in-a-box” model can be quickly scaled for each new market entry. To date, Uniti has announced their intent for the EU & US, with exact APAC timing to-be-determined.
This localised production / “factory-in-a-box” model can be quickly scaled for each new market entry. To date, Uniti has announced their intent for the EU & US, with exact APAC timing to-be-determined.
Fundamental to Uniti's offering is their Swedish brand, one that authentically conveys the region's values and provides the meaningful differentiation necessary to compete globally.
Fundamental to Uniti's offering is their Swedish brand, one that authentically conveys the region's values and provides the meaningful differentiation necessary to compete globally.

Cars need to change. Climate scientists warn our window for change is rapidly closing. But people still need to drive to work everyday. Uniti’s answer is an affordable Electric Vehicle (EV) purpose-built for the daily commute, a car that meets the needs of society while offering the right combination of styling, connected features and performance that people rave about. The market for EVs is expected be worth over €1 trillion over the next decade with additional €1.5 trillion in new service and data revenue led by shared mobility. We believe Uniti is poised to compete well in that global market with B2C direct sales and subscription models and with B2B fleet sales.

Company Highlights

- Original Swedish company founded in 2016

- Vehicle prototype revealed 2017

- Successful market validation in 2018 (over £65 / €70 million in pre-order value)

- Uniti will show its Production Intent Model at the end of 2019

- Fully digitalised, i4.0 production site in the UK by 2020

- Plan to launch in Northern Europe in 2020, expansion planned for US & APAC thereafter

- Goal is to achieve at least 4% of EU's BEV market by 2024

- Lean operational approach more akin to consumer electronics than automotive

- Key global partnerships include Siemens, Unipart, Kuka, E.ON, Tele2, and others

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