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133%
Raised
£535,080
Investors
302
Target
£400,000
Equity
7.56%
Pre-money valuation
£6,543,878

UnderTheDoormat is an award-winning luxury home accommodation business, offering guests the quality of a hotel in the comfort of homes. With 40,000+ guest nights hosted since 2017 across 300 homes & £3m gross booking revenues to date, the business seeks to expand its tech-led distribution arm & international growth

  • Delivered £3m in gross booking revenues to date
  • Hosted more than 40,000 guest nights with guests from 80 countries
  • Profitable in July 2019 & revenue per available night grew 50% YoY
  • Custom tech-stack supports B2B Distribution arm & expansion
Information UnderTheDoormat has, for clarity, included on the progress bar £181,251 raised prior to launching on Crowdcube, some of which may be spent before close.

Idea

When guests travel they choose between two flawed options: a hotel room which lacks character, and peer-to-peer (P2P) rentals where standards are inconsistent. UnderTheDoormat solves this problem by providing the consistent quality & service of a hotel in the comfort of homes, delivered at scale.

PwC projects that by 2025 short-stay home accommodation will be worth c.$330bn in Europe alone, with sector growth at 30% YoY. Yet home-stays are currently only 13% of total visitor stays in London. We believe that P2P platforms like Airbnb cannot provide the quality of home or service required to meet the desires of high-value homeowners & guests.

UnderTheDoormat opens up this growth opportunity in a distinct part of the market.

Key milestones include

-One of 100 companies identified by Skift as globally shaping the short-term rental industry

-Major news presence incl. BBC, the Times, Guardian, Evening Standard, Huffington Post, Which?, Vogue & GQ

-Among the first 3 companies to partner with Expedia

-Custom, dynamic pricing model to maximise income

-Market-leading Lloyds of London insurance for all stays

-Custom tech-stack underpins website & automated operations

-First partners already signed to use UnderTheDoormat's Distribution arm

-First company in the UK accredited by the government-backed Quality in Tourism scheme

Last 12-month gross booking rev: £1.3m, up 72% on previous FY. EBITDA -£581k

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

UnderTheDoormat has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.