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Successfully funded
Pre-money valuation

UnderTheDoormat is an award-winning luxury home accommodation business, offering guests the quality of a hotel in the comfort of homes. With 40,000+ guest nights hosted since 2017 across 300 homes & £3m gross booking revenues to date, the business seeks to expand its tech-led distribution arm & international growth

  • Delivered £3m in gross booking revenues to date
  • Hosted more than 40,000 guest nights with guests from 80 countries
  • Profitable in July 2019 & revenue per available night grew 50% YoY
  • Custom tech-stack supports B2B Distribution arm & expansion
Information UnderTheDoormat has, for clarity, included on the progress bar £181,251 raised prior to launching on Crowdcube, some of which may be spent before close.


When guests travel they choose between two flawed options: a hotel room which lacks character, and peer-to-peer (P2P) rentals where standards are inconsistent. UnderTheDoormat solves this problem by providing the consistent quality & service of a hotel in the comfort of homes, delivered at scale.

PwC projects that by 2025 short-stay home accommodation will be worth c.$330bn in Europe alone, with sector growth at 30% YoY. Yet home-stays are currently only 13% of total visitor stays in London. We believe that P2P platforms like Airbnb cannot provide the quality of home or service required to meet the desires of high-value homeowners & guests.

UnderTheDoormat opens up this growth opportunity in a distinct part of the market.

Key milestones include

-One of 100 companies identified by Skift as globally shaping the short-term rental industry

-Major news presence incl. BBC, the Times, Guardian, Evening Standard, Huffington Post, Which?, Vogue & GQ

-Among the first 3 companies to partner with Expedia

-Custom, dynamic pricing model to maximise income

-Market-leading Lloyds of London insurance for all stays

-Custom tech-stack underpins website & automated operations

-First partners already signed to use UnderTheDoormat's Distribution arm

-First company in the UK accredited by the government-backed Quality in Tourism scheme

Last 12-month gross booking rev: £1.3m, up 72% on previous FY. EBITDA -£581k

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