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UnderPinned is building the next generation of freelancers with a community-focused EdTech & SaaS platform providing the tools & knowledge they need to thrive. Having launched a profitable accelerator since their last round, they're raising to amplify marketing and further enter US & European markets.

  • 0.5% of target market could equate to a bn dollar business (UK, EU & US)
  • Community of over 20,000 and growing
  • Proven SaaS model with day one unit profitability
  • Partnership with the Small Business Commissioner

Idea

Millions of people are looking to build successful freelance businesses but leave education or employment without the knowledge or tools. It can be hard to find clients, manage workloads, ensure you get paid on time and can be lonely. Our platform is geared towards not only technology, but also community and education, making it a more inclusive environment.

We give freelancers a single, dedicated platform to learn how to build a successful business, find clients, manage their work, & help them to get paid on time. Through our accelerator programme, community, & content, we build a connection with users that goes way beyond our tech to ensure everyone thrives. We're fuelled by our passionate community of freelancers.

Our accelerator programme allows us to achieve day one unit profitability before converting users to subscribers. In Jan '21, our first month of programme sales, we made £12,772 in revenue with £8k spent on marketing. Our Jan '20 - Jan '21 EBITDA was -£646k. We're aiming to disrupt the market at a crucial time. A move from traditional employment has accelerated freelancing, due to Covid-19.

Now established in the British freelance market and early traction in the US & EU, this investment will scale our team, marketing & product development as we focus on expanding in these markets. We aim to help millions of freelancers to turn their passion into a thriving business.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

UnderPinned has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.