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Featured in Forbes and the FT, Undandy offers fully customizable, handcrafted shoes. Via their 3D online design platform, over 20,000 customers from over 130 countries have designed and purchased 22,000 pairs of shoes. Undandy aims to become the definitive customisable footwear brand.
- Multinational team serving customers in over 130 countries
- Consumers design their shoes on Undandy's 3D online design platform
- Sales grew from 300 to 2000 pairs of shoes per month between 2017-2018
- Generated sales of €1.7M and -€466k EBITDA in 2017.
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201809/lat_1442_74ce0d47137989b4f68dde0cf679648d.jpg "Using our 3D online customiser, you're in control of every single detail of your shoe design, from style, colour, leathers, stitching, even an engraving on the sole.")
Using our 3D online customiser, you're in control of every single detail of your shoe design, from style, colour, leathers, stitching, even an engraving on the sole.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201809/_lat6949_1bbfcc4e0b6cdc7b1f54f3b4e12cbbf6.jpg "Unboxing a pair of custom shoes that you've designed yourself, surely has to be one of life's greatest pleasures.")
Unboxing a pair of custom shoes that you've designed yourself, surely has to be one of life's greatest pleasures.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201809/undandy_workshop_2_c4a6606358be11f652903f940cf833d0.jpg "At Undandy, the only limit is your imagination.")
At Undandy, the only limit is your imagination.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201809/_b8a9656_2_a4751981f7627b316f997b779fa0cbc7.jpg "Some of our Portuguese cobblers have been working with shoes for over 40 years.")
Some of our Portuguese cobblers have been working with shoes for over 40 years.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201809/_lat0463_1823da22915a8929ef32f2864b97ed98.jpg "The 15' by Powell is one of our bestsellers, a hand painted pair of Oxfords.")
The 15' by Powell is one of our bestsellers, a hand painted pair of Oxfords.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201809/_lat9922_fa6df3d8807d6d02abc2e618999184b9.jpg "Our shoes are all traditionally handcrafted to the exact specifications of our customer, by our cobblers at a third generation workshop in Portugal.")
Our shoes are all traditionally handcrafted to the exact specifications of our customer, by our cobblers at a third generation workshop in Portugal.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201809/_lat7078_2_3107e43ec986f2a85c896115b3f37822.jpg "The only side effect at Undandy is shoe addiction.")
The only side effect at Undandy is shoe addiction.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201809/_t1a1694_62c9b56eed278a3915a3a6f4c710cb53.jpg "Senhor Artur hand painting a pair of chukka boots at our workshop in Portugal. This artisanal painting technique gives a totally unique and authentic feel to each pair.")
Senhor Artur hand painting a pair of chukka boots at our workshop in Portugal. This artisanal painting technique gives a totally unique and authentic feel to each pair.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201809/_lat9597_97708276ec334471f3e2138fd4d1de53.jpg "Our Undandy shoes are sent directly from the workshop floor and delivered to your door, wherever in the world in just two weeks.")
Our Undandy shoes are sent directly from the workshop floor and delivered to your door, wherever in the world in just two weeks.
Undandy was founded in 2015 in Portugal with a direct-to-customer business model. Its aim is to preserve traditional shoemaking with the aid of modern technology. Using our online 3D design platform, customers are able to choose from over a billion different design combinations for their shoes, which are then handcrafted to the customer's unique specifications in Portugal's shoemaking capital.
Customisation is a growing trend and is frequently refered to as the new concept of luxury. Undandy is able to offer unique, customised shoes without the luxury price tag owing to its direct-to-customer, e-comerce platform.
The company has experienced exponential growth since inception in 2015. Over 40% of our customers have become repeat customers already buying at least a second pair in under two years. Undandy has customers in over 130 countries. Forbes, The FT, Monocle and Business Insider have all featured Undandy as a disruptive shoe brand offering a unique, high quality product for a fraction of the price of a traditionally handcrafted dress shoe.
We are now raising through the crowd with the ambition of acquiring our current manufacturer to facilitate thatUndandy sustains its current growth rate, controlling the experience from A to Z as a result of the vertical integration.
