In 2017 Tuk Tuk Chai launched to create a new category in the crowded RTD market by bringing what they believe to be the 1st authentic brewed chai/iced milk tea to the UK. It combines the popularity of milk tea with the innovative offering of speciality flavoured teas that chai brings to the market.
We believe we have created a new category in the Ready-To-Drink (RTD) market in the UK that did not exist before: the concept of RTD brewed iced milk tea.
The idea came after Alex (co-founder) fell in love with chai when she first visited Rupesh's hometown in Kerala. Chai is simply tea but not as you know it. It brews black tea leaves with milk, water & optional spices and can be drunk hot or cold. Over the years, we grew frustrated by the poor quality of chai available in the UK and also identified a gap in the market as our research suggested there was no RTD option for iced milk tea in a nation of tea drinkers. Indeed tea is the most consumed beverage in the UK, with 60.2 billion cups drunk yearly, out of which 98% is taken with milk.
Additionally, global demand for RTD Tea is growing and is estimated to reach more than $84 billion by 2024. Hence we see a great opportunity to bring innovation into this market with our iced milk tea. This has led us to launch our RTD iced milk tea in the UK. A marketing campaign we ran showed the potential of our product: 90% of those surveyed had never heard of us but 57% said they will repurchase and 53% said they like it equally or more than chai lattes.
Since launching in 2017, we have been listed at Harvey Nichols and 110 Sainsbury’s stores nationally and in independent stores via distributors.
Disclosure: Personal and director loans exist.