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Vanity Fair describes True Royalty as 'Netflix for Royalty'. The first and only established TV channel serving the global millions of Royal super-fans, with 20,000 paying subscribers already and proven growth metrics through partners like Comcast, it now has major new distribution deals ready to activate.

  • The British Royal Family is 4th biggest brand in the world
  • Founders incl 'King of Royal TV' and North American digital TV exec
  • Immediately scalable; aiming to increase paying subscribers to 45k by Q4 '20
  • Targeting 800k+ subscribers by 2024

Idea

The British Royal Family is the 4th biggest brand in the world.

There are 25m people in the US alone who identify as both active Royal fans AND who actively stream on-demand TV - up almost 300% from 8.6m in 2018. We identify intersection as the core True Royalty TV audience, helped by the global success of The Crown and the life of the first American Royal baby - and underserved to date.

With the vision of being the leading media authority on Royalty, accessible wherever viewers want it, it was adopted early on by Comcast in Feb '19 as an add-on subscription channel. It is also available through Apple, Roku, and Amazon.

It has now signed further major distribution deals, ready to activate using funds raised through Crowdcube. We plan for these to drive rapid subscriber growth, which in turn is the driver of Enterprise Value in this market.

With 350+ hours of top quality Royal content, refreshed monthly and with frequent exclusive commissions, True Royalty curates the most relevant titles according to Royal news and the viewer's particular interest areas - British Royals, World Royals and Royalty through history.

True Royalty is unique, but comparable channels have grown fast to millions of paying subscribers: the business model is built on 800k by 2024 - and on-demand TV continues to grow dramatically even before the sharp rise in demand created by the global Coronavirus lock-down.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

True Royalty Television has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.