Vanity Fair describes True Royalty as 'Netflix for Royalty'. The first and only established TV channel serving the global millions of Royal super-fans, with 20,000 paying subscribers already and proven growth metrics through partners like Comcast, it now has major new distribution deals ready to activate.
The British Royal Family is the 4th biggest brand in the world.
There are 25m people in the US alone who identify as both active Royal fans AND who actively stream on-demand TV - up almost 300% from 8.6m in 2018. We identify intersection as the core True Royalty TV audience, helped by the global success of The Crown and the life of the first American Royal baby - and underserved to date.
With the vision of being the leading media authority on Royalty, accessible wherever viewers want it, it was adopted early on by Comcast in Feb '19 as an add-on subscription channel. It is also available through Apple, Roku, and Amazon.
It has now signed further major distribution deals, ready to activate using funds raised through Crowdcube. We plan for these to drive rapid subscriber growth, which in turn is the driver of Enterprise Value in this market.
With 350+ hours of top quality Royal content, refreshed monthly and with frequent exclusive commissions, True Royalty curates the most relevant titles according to Royal news and the viewer's particular interest areas - British Royals, World Royals and Royalty through history.
True Royalty is unique, but comparable channels have grown fast to millions of paying subscribers: the business model is built on 800k by 2024 - and on-demand TV continues to grow dramatically even before the sharp rise in demand created by the global Coronavirus lock-down.