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174%
Raised
£1,747,470
Investors
1740
Target
£1,000,000
Equity
24.11%
Pre-money valuation
£5,500,000

TRIBE provides tailored sports nutrition to a growing customer base of over 25k people. Inspired by experience and developed by experts using the highest quality natural ingredients, TRIBE is on a mission to become Europe's biggest sports nutrition brand by 2025.

  • 20% month-on-month revenue growth since inception
  • Over 25k customers buying TRIBE nutrition online
  • Achieved a £600k revenue run rate in 18 months
  • UK sports nutrition market predicted to reach £1.1bn by 2020

Idea

In 2013, we ran 1000 miles in 30 days across Europe to fight human trafficking. 250 people read about the project & joined us on the way.

Frustrated with refined sports products that didn’t give us the nutrition we needed, & inspired by the community of runners on that journey, we started TRIBE in 2015: a performance nutrition brand built for the future.

- Natural: All TRIBE products are formulated for performance but made from the highest quality natural ingredients only.

- Tech-Enabled: Through the TRIBE platform, each user can build a TRIBE Nutrition Pack bespoke to their training.

- Community-Powered: From road-testing products to weekly events, the TRIBE community is at the heart of everything we do.

Our goal is to be Europe’s largest sports nutrition brand by 2025.

GROWTH SINCE DAY 1:

- 20% month-on-month revenue growth since inception

- Developed 20+ innovative natural performance nutrition products across five ranges in 18 months.

- 25k+ people have bought TRIBE products via our website since launch.

- Annualised revenue run rate >£600k

- 10,000 people have attended TRIBE events

POISED FOR GROWTH:

- Capital-light business with scalable UK-based manufacturing & order fulfilment partners in place.

- Innovative product pipeline, with a natural hydration range to launch in the next 3 months.

- Future expansion into traditional retail channels

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

TRIBE has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.