TRIBE successfully raised £1,000,000

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Successfully funded

Capital at risk

overfunded

TRIBE

140%

Raised: £1,402,230

Investors: 1165

Target: £1,000,000

Equity: 12.18%

Pre-money valuation: £10,126,272

TRIBE make natural performance nutrition products for everyday athletes. A digitally native business with >70k online customers, now scaling rapidly in retail with over 4,600 distribution points secured, most recently including Sainsburys & WHSmith. Now returning to Crowdcube to turbocharge growth.

UK performance nutrition market valued at £700m, growing at 20% YoY
2x customers & 4x revenue since last crowdfund: May19 £147k, P+L -£36k
Over 165k products sold in June 2019 alone
25k event participants & £160k raised for the foundation in the last year

£759k investment has been reflected on the progress bar from 20 existing investors. This investment is on the same terms as offered to Crowdcube investors and maybe invested during the course of the campaign.

Idea

TRIBE was inspired by a 1,000-mile run us three founders completed in 2013 to fight human trafficking. Frustrated with synthetic sports nutrition and rooted in the belief that business should be a force for good we started TRIBE with the mission to revolutionise the world of performance nutrition by trusting nature and to inspire our TRIBE to reach their infinite potential.

Fast forward 4 years and we have now sold over 2m TRIBE products, built our TRIBE of 70k online customers, have a social media following of 50k people and over 100k people have participated in TRIBE runs, hikes, swims and adventures.

But we are only just getting started…Here is why…

- The market for performance nutrition is massive (£9bn globally; £1.65bn Europe)

- Performance nutrition is the fastest growing category in snacking (+20% CAGR)

- The number of snacking occasions chosen for health reasons has increased by over 1bn during the last 5 years

- There is a ‘natural’ revolution as demonstrated by 3.5m vegans in the UK alone.

We are building the Everyday Performance brand of the future, putting Community, Nature and our Social Mission at our core. We are raising funds to continue our growth to:

- Invest in NPD to develop the most innovative products

- Grow our international presence

- Invest in our modern lifestyle brand that has a huge social impact

#BEAFORCEOFNATURE

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Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

TRIBE has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.

Idea

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