TRIBE make natural performance nutrition products for everyday athletes. A digitally native business with >70k online customers, now scaling rapidly in retail with over 4,600 distribution points secured, most recently including Sainsburys & WHSmith. Now returning to Crowdcube to turbocharge growth.
TRIBE was inspired by a 1,000-mile run us three founders completed in 2013 to fight human trafficking. Frustrated with synthetic sports nutrition and rooted in the belief that business should be a force for good we started TRIBE with the mission to revolutionise the world of performance nutrition by trusting nature and to inspire our TRIBE to reach their infinite potential.
Fast forward 4 years and we have now sold over 2m TRIBE products, built our TRIBE of 70k online customers, have a social media following of 50k people and over 100k people have participated in TRIBE runs, hikes, swims and adventures.
But we are only just getting started…Here is why…
- The market for performance nutrition is massive (£9bn globally; £1.65bn Europe)
- Performance nutrition is the fastest growing category in snacking (+20% CAGR)
- The number of snacking occasions chosen for health reasons has increased by over 1bn during the last 5 years
- There is a ‘natural’ revolution as demonstrated by 3.5m vegans in the UK alone.
We are building the Everyday Performance brand of the future, putting Community, Nature and our Social Mission at our core. We are raising funds to continue our growth to:
- Invest in NPD to develop the most innovative products
- Grow our international presence
- Invest in our modern lifestyle brand that has a huge social impact