Tribal products harness the energising and revitalising power of African Baobab fruit in a new kind of on-the-go active nutrition product. Sold in a versatile pouch, Tribal offers all the benefits of sports nutrition in an organic fruit smoothie and creates a new market niche with a broad appeal.
Tribal Sports Nutrition uses the energising and revitalising properties of the Baobab superfruit to produce smoothies for on-the-go consumption.
Our organic Baobab is sourced ethically and sustainably from a fair partnership with communities in Benin.
Our research suggests Tribal’s Baobab energy smoothies are less concentrated than other sports foods. Easy on the stomach, they offer a natural fuel and recovery solution for sports food consumers and for on-the-go nutrition.
Tribal Kitchen aims to launch in supermarket retail and Tribal Active is designed for e-commerce and sports retail.
Processed ingredients currently dominate sports nutrition, but taste and digestibility can be key factors for many buyers. We feel that we can offer consumers a more natural and wholesome alternative.
Tribal Smoothies will be produced in a factory offering an A grade BRC standard. Tribal energy smoothies offer a 12+ month shelf life.
During product trials with many different sportspeople, Tribal's natural taste was universally liked. Tribal smoothies were sampled by buyers at the Eurobike show in August 2017 and had favourable reviews from key distributors and buyers in Germany, UK and NL.
Tribal Nutrition have completed the product testing phase of development and are now ready to begin manufacturing and shipping their 100% natural and organic smoothies.