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199%
Raised
£149,310
Investors
157
Target
£75,000
Equity
21.95%
Pre-money valuation
£531,000

Tribal products harness the energising and revitalising power of African Baobab fruit in a new kind of on-the-go active nutrition product. Sold in a versatile pouch, Tribal offers all the benefits of sports nutrition in an organic fruit smoothie and creates a new market niche with a broad appeal.

  • Sports nutrition market growth 8% pa. Estimated to reach $45bn by 2022
  • With funding we aim to support the launch of three new Baobab products
  • Ethical business supporting African communities & forests
  • Orders already confirmed for delivery in June 2018

Idea

Tribal Sports Nutrition uses the energising and revitalising properties of the Baobab superfruit to produce smoothies for on-the-go consumption.

Our organic Baobab is sourced ethically and sustainably from a fair partnership with communities in Benin.

Our research suggests Tribal’s Baobab energy smoothies are less concentrated than other sports foods. Easy on the stomach, they offer a natural fuel and recovery solution for sports food consumers and for on-the-go nutrition.

Tribal Kitchen aims to launch in supermarket retail and Tribal Active is designed for e-commerce and sports retail.

Processed ingredients currently dominate sports nutrition, but taste and digestibility can be key factors for many buyers. We feel that we can offer consumers a more natural and wholesome alternative.

Tribal Smoothies will be produced in a factory offering an A grade BRC standard. Tribal energy smoothies offer a 12+ month shelf life.

During product trials with many different sportspeople, Tribal's natural taste was universally liked. Tribal smoothies were sampled by buyers at the Eurobike show in August 2017 and had favourable reviews from key distributors and buyers in Germany, UK and NL.

Tribal Nutrition have completed the product testing phase of development and are now ready to begin manufacturing and shipping their 100% natural and organic smoothies.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Tribal Sports Nutrition has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.