Trending Travel has created a booking platform that uses influencer marketing to turn 'likes' into bookings. With 235k+ followers they are one of Europe's most-followed travel companies on Instagram. Funding will be used for key hires and vastly improving our customer UX.
Social media is a trillion pound industry. We aim to harness the power of social media by turning likes, follows and engagement into holiday bookings by collaborating with influencers, celebrities, and content creators.
We believe travel marketing is filled with bland and uninspiring content, failing to create a compelling call to action. Our research indicates that Hotels, airlines and destinations struggle to track ROI on influencer activity.
Our solution offers trackable campaigns, verified statistics, and valuable data analysis.
Since launching in Feb. '20, we have made £2.5m travel bookings (£763k Revenue, -£329k loss in FY '21), we won Travolution ‘Campaign of the Year 2021’ and have been nominated for Travel Globes 2022 best ‘Innovation in Travel'.
Our goal is to develop a strategy to increase media sales through the promotion of hotels, airlines & destinations. We believe these areas are receptive to influencer marketing and our demographic of 18-40 year social media consumers..
We also aim to create influencer ambassador roles, allowing us to grow a following around key demographics to help build brand loyalty.
We are crowdfunding to invest into key roles - marketing, sales and UX technology aimed at finessing the online booking process & help achieve our goals.