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Successfully funded
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Helping to shake up the £29 billion Femcare industry, TOTM is making ethical and eco-friendly period care mainstream. With 30k+ online and subscription customers, listings in Tesco, Superdrug and Urban Outfitters and global B2B clients, we’re raising funds to accelerate global growth across all channels.
- 173% annual rev growth (CAGR) 2016-19. 2019 income £1.3m (P&L -£616k)
- Loved by customers: 4.8-star Feefo score
- Supplying large corporates including several global institutions
- First organic and reusable period care brand to launch into Tesco
TOTM has raised £160,170 prior to launching, and during their campaign on Crowdcube, which is represented on the progress bar for clarity. This investment is on the same terms as offered to Crowdcube investors, and may be spent during the course of the campaign.
Idea
TOTM launched in 2016 to make periods better – for people and the planet.
4.3 billion disposable menstrual products are used in the UK each year but can contain up to 90% plastic. Period products are the fifth most common item found on Europe’s beaches - more widespread than take-out cups or plastic straws.
We created our range of organic and reusable period care to fight plastic waste and built a brand that actively fights the taboo surrounding menstruation.
Since launching online, we’ve delivered over 100k eco-friendly orders. We have a 44% repeat order rate and nearly 7,000 subscribers. Our online origins have shaped us as a community-driven brand with a 38k social following.
We’re challenging the mainstream by making eco-friendly period products widely available. Since 2018, we’ve been available in nearly 800 Tesco stores with extension plans for 2020. Our products can also be found in Superdrug, Ocado and Urban Outfitters UK & US.
Through our B2B scheme, we supply a growing wave of forward-thinking organisations who offer our products as bathroom essentials in their offices.
With exciting opportunities ahead, TOTM is ready for global disruption. We’re raising to expand our range, grow awareness, secure more distribution and invest in tech. This is your chance to own a piece of TOTM, join us on our mission and be part of a period care revolution – for people and the planet.
