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162%
Raised
£811,400
Investors
776
Target
£500,000
Equity
6.91%
Pre-money valuation
£10,931,391

Helping to shake up the £29 billion Femcare industry, TOTM is making ethical and eco-friendly period care mainstream. With 30k+ online and subscription customers, listings in Tesco, Superdrug and Urban Outfitters and global B2B clients, we’re raising funds to accelerate global growth across all channels.

  • 173% annual rev growth (CAGR) 2016-19. 2019 income £1.3m (P&L -£616k)
  • Loved by customers: 4.8-star Feefo score
  • Supplying large corporates including several global institutions
  • First organic and reusable period care brand to launch into Tesco
Information TOTM has raised £160,170 prior to launching, and during their campaign on Crowdcube, which is represented on the progress bar for clarity. This investment is on the same terms as offered to Crowdcube investors, and may be spent during the course of the campaign.

Idea

TOTM launched in 2016 to make periods better – for people and the planet.

4.3 billion disposable menstrual products are used in the UK each year but can contain up to 90% plastic. Period products are the fifth most common item found on Europe’s beaches - more widespread than take-out cups or plastic straws.

We created our range of organic and reusable period care to fight plastic waste and built a brand that actively fights the taboo surrounding menstruation.

Since launching online, we’ve delivered over 100k eco-friendly orders. We have a 44% repeat order rate and nearly 7,000 subscribers. Our online origins have shaped us as a community-driven brand with a 38k social following.

We’re challenging the mainstream by making eco-friendly period products widely available. Since 2018, we’ve been available in nearly 800 Tesco stores with extension plans for 2020. Our products can also be found in Superdrug, Ocado and Urban Outfitters UK & US.

Through our B2B scheme, we supply a growing wave of forward-thinking organisations who offer our products as bathroom essentials in their offices.

With exciting opportunities ahead, TOTM is ready for global disruption. We’re raising to expand our range, grow awareness, secure more distribution and invest in tech. This is your chance to own a piece of TOTM, join us on our mission and be part of a period care revolution – for people and the planet.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

TOTM has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.