The world of sports, fashion and lifestyle are becoming increasingly seamless. TOTALOXYGEN is aiming to provide next level designs which are rooted in the high performance and extreme sports tradition. Surfing and rock climbing are debuting at the 2020 Olympics. Extreme is now mainstream.
The ambition is to build a significant 21st-century brand.
TOTALOXYGEN has taken its influence from the adrenaline end of the sporting spectrum, the brand is designed as an umbrella allowing flexibility in vertical product choices and sporting sector alignments whether it is Ski, Surf, X-FIT, or Climb.
We believe the flexibility is important not only for developing revenue streams but protecting against possible sector downturns, plus the sporting landscape is constantly evolving.
Our research suggests there are some outdoor brands who have trouble appealing to a younger demographic and thus don’t have many vertical plays or the urban/fashion crossover.
Using the high octane status communicated through adventure storytelling the aim is to appeal to the more adventurous outdoor and urban demographic.
We have spent an extensive period refining a strong visual brand language and messaging. This language speaks to lifestyle and technical, extreme and mainstream.
The process of getting the brand into the public eye has begun, ambassador activities will be at the forefront of our marketing strategy driving social and viral dialogue about the product ranges.
We have established a manufacturing infrastructure with a network of factories in Portugal. Lifestyle capsule collection fully developed.
The funding will allow us to bring our vision, design and distribution to life.