Tiger and Butterfly aims to be the first high-end children-only hair salon in Prime Central London. The location will be within an easy reach from Sloane Square and King's Road to ensure proximity to the target customer group and underline a premium brand positioning.
Tiger & Butterfly will offer a full range of hair care services to children - from conventional haircuts to braiding, curling, blowdries, party and fantasy hair styling. Our in-store gift boutique will offer premium hair and beauty products and related toys. Additional revenues are expected from home visits and party services.
Our core customers will be families with children between the ages 2-14 living or commuting to schools in the vicinity of Sloane Square. With the estimated potential customer segment spend of £900,000 p.a. on children's haircuts, we believe we will serve a sizeable customer group with limited direct competition.
Tiger & Butterfly will aim to be a socially responsible salon throughout and also to establish partnership links with non-profit organisations that support children with hair loss, as well as WWF animal protection programs.
Established in November 2017, we expect to commence trading in Q4 2018. Our key milestones:
Years 1-3: establish strong social media presence and become a household name salon for children in the area; develop our own retail products such as hair accessories and a hair-care line (subject to additional financing).
Years 3 - 5: add new locations internationally through new branches or franchises.
Years 5 -10: prospective sale of the brand if necessary to bring value to our shareholders and boost further growth prospects of the salon.