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Successfully funded
Capital at risk
overfunded
This Mum Runs
  • Equity
147%
Raised
£103,230
Investors
358
Target
£70,000
Equity
14.68%
Pre-money valuation
£600,000

This Mum Runs is a fast growing, profitable women’s running brand. Combining a busy online community and networks of local runners with over 50 monthly women's only runs and courses at times that fit around work & family. With a global vision, funds will be used to build the team, roll out across the UK and launch an online retail store.

  • Women’s running programme with the National Trust
  • Twice winner of Entrepreneurial Spark ‘Most Accelerated Business'
  • Brand Ambassadors for Women’s Running Magazine
  • Finalists in the RBS Global Focussed Women Awards 2016
Information 28/7/16 - In order to pursue a limited amount of additional investment from ongoing conversations, This Mum Runs has re-opened their pitch, still expiring at midnight on the 30th July.

Idea

This Mum Runs is a women’s running brand with a strong social purpose and robust commercial vision; to inspire Mums everywhere to get their trainers on and give running a try. Our long term aim is to build a global network of women’s running communities offering a range of runs, coaching and classes at times that fit around the kids.

Running is one of the fastest growing sports in the UK growing from 1.4 million runners in 2005-06 to over 10.5 million in 2015. Women’s running is a rapidly growing market with “sales of Nike's training and running apparel for women growing by double digits in the last quarter, outpacing the men's business for the first time ever”. And yet, that we know of, there is no real alternative to traditional running clubs for women who want something different, for the estimated 6 million Mums in the UK who want to exercise more but struggle for time, childcare and confidence. In just over a year we’ve grown an online community of over 4000 Mums and an active running community of 2500.

We offer 50 monthly runs and a wide range of coaching & courses across 9 locations in the Bristol and Bath area. We have trained a team of 60 coaches (Run Makers) and volunteers (Run Angels). Over 30% of our runners are booking courses and buying merchandise from us and we are developing a growing programme of paid for classes & a detailed playbook for roll out to other locations.

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS.  CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
 
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest.  The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
In order to access the pitch you must first become a qualifying member of Crowdcube on the basis of your status as either (i) self-certified ‘high net worth investor’, (ii) certified ‘sophisticated investor’, (iii) self-certified as a ‘sophisticated investor’ or (iv) certified as a ‘restricted investor’, in each case in accordance with the FCA’s Conduct of Business Sourcebook Chapter 4.7.  Potential investors are encouraged to "cross examine" the Company by interactive due diligence and use of the available online forums to bring the "wisdom of the crowd" to bear.  Accessing the pitch also means you agree to Crowdcube’s most recent website terms and conditions and investor terms and conditions, which include Crowdcube's limitation of liability.
 
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This Mum Runs

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