This site uses cookies. By using this site you agree to receiving cookies. View Policy.

Successfully funded
Pre-money valuation
£1,750,000 is an online food & drink marketplace, working with 150 independent merchants selling high-quality products. Launched in April 2016, the company is targeting the £9bn UK Ethical Food & Drink market. Investors include founders of, &

  • Founder spent 11 years at Amazon and
  • Backed by founders of,,
  • Ethical Food & Drink market is valued at £9bn in the UK 
  • Seen in The Times, The Guardian, Jamie Oliver Magazine and more
Information The company had £45,000 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.


We love great food, and we want to make the experience of discovering incredible, independently-produced food (the sort you would find while browsing a local food market) as convenient as a trip to the supermarket.

So, we created — a sprawling online marketplace for fine-quality, natural and organic food and drink from small producers and sellers.

How do we work? is an e-commerce marketplace. We connect discerning customers with merchants who produce or sell high-quality products that wouldn’t be widely found in supermarkets. We drive the sales and the merchants deliver directly to the customers.

We already have 150 hand-picked merchants on board, who offer over 3,000 natural and organic products through us, from gourmet cheeses to specialist health foods. Customers can filter by their dietary requirements to make finding vegan, vegetarian or allergen-free foods easier to find.

Some highlights so far:

• We launched fully in April 2016 and project to generate £140k in Gross Merchandise Value by FY ending April 2017

• Coverage in national publications includes The Times, The Guardian, Jamie Oliver Magazine,Stylist and Delicious Magazine

• At an early stage, we secured investment from high-profile angels, including the founders of, and

• Some of our merchants sell exclusively online with us

To see the rest of the pitch, join now.
It’s free, quick and easy.


Already registered? Log in

To see the rest of the pitch, join now.
It’s free, quick and easy.

Join to read more information about the team, documents, and what other investors are saying about the pitch.

If you choose to invest we won’t take your money until the pitch closes and you can cancel your investment at any time.

Crowdcube is a leading investment crowdfunding platform

Successfully Invested
Registered Investors