The Wild Curl fights for inclusive beauty standards by empowering women to embrace their naturally curly hair. Their custom-formulated, plant-based curly hair products have changed the hair journey of 5000 customers globally, and now they are raising capital to accelerate growth.
Over the years Vanessa struggled to find products for curly hair and noticed she was not alone with her frustrations. Today, around the world, women are looking to embrace their naturally curly hair, yet with limited brands catering for their needs - that’s where The Wild Curl differs.
Founded in 2017, The Wild Curl addresses the needs of curly hair types with custom proprietary formulations that are designed to enhance natural hair properties without using harsh chemicals. We carefully chose our ingredients based on research that considers the composition of curly hair. Working with cosmetic formulators and ingredient suppliers that use innovative solutions to create effective and tailor-made products.
Since launch we have achieved £100k in revenue (YTD - Nov '20 revenue £36,018 P&L -£15,147) and shipped over 5k orders to our customer’s doorsteps, worldwide. We aim to take care of the world around us, our products only use plant-based ingredients.
Due to rising awareness of chemical-free hair care, the $8.7bn natural hair segment is fueling growth in the $91B hair care market. Not to forget that over 65% of women in the world have textured hair, placing The Wild Curl in a novel fast-growing market with few players.
We are raising to expand our product range. Curly consumers spend the most each year on conditioners – so this is where we’re headed next.