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The Wild Curl fights for inclusive beauty standards by empowering women to embrace their naturally curly hair. Their custom-formulated, plant-based curly hair products have changed the hair journey of 5000 customers globally, and now they are raising capital to accelerate growth.

  • 5K+ customers, 5.6K email contacts & 6K+ followers on social
  • 65-75% of women have wavy/curly/afro hair & spend 78% more on products
  • Inés Urés, Former CMO of Deliveroo and Treatwell, is a board member
  • Targeting the growing clean hair care ($8.7bn / 4.7% CAGR)

Idea

Over the years Vanessa struggled to find products for curly hair and noticed she was not alone with her frustrations. Today, around the world, women are looking to embrace their naturally curly hair, yet with limited brands catering for their needs - that’s where The Wild Curl differs.

Founded in 2017, The Wild Curl addresses the needs of curly hair types with custom proprietary formulations that are designed to enhance natural hair properties without using harsh chemicals. We carefully chose our ingredients based on research that considers the composition of curly hair. Working with cosmetic formulators and ingredient suppliers that use innovative solutions to create effective and tailor-made products.

Since launch we have achieved £100k in revenue (YTD - Nov '20 revenue £36,018 P&L -£15,147) and shipped over 5k orders to our customer’s doorsteps, worldwide. We aim to take care of the world around us, our products only use plant-based ingredients.

Due to rising awareness of chemical-free hair care, the $8.7bn natural hair segment is fueling growth in the $91B hair care market. Not to forget that over 65% of women in the world have textured hair, placing The Wild Curl in a novel fast-growing market with few players.

We are raising to expand our product range. Curly consumers spend the most each year on conditioners – so this is where we’re headed next.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

The Wild Curl has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.