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166%
Raised
£299,760
Investors
275
Target
£180,000
Equity
33.32%
Pre-money valuation
£600,000

The company's mission is to revolutionise fast food forever through the power of plants. Having run a number of successful pop-ups, the experienced Vurger Co team have proven their concept and are raising funds to open their first restaurant and bring the plant based revolution to London.

  • 2018 projections: Net Sales c.£1.3m; EBITDA c.£300k
  • 1,148 Burgers sold in May 2017 in 35.5 trading hours
  • The Vurger Co has 10,000+ social media followers
  • Media Coverage in Tatler, Timeout, Mintel Global trends and many more
Information The company had £150,000 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.

Idea

Our mission is to revolutionise fast food through the power of plants.

We believe our restaurant will be one of the first entirely plant-based concepts to target the mainstream market, re-imagining fast food completely. Simply vegetables, with no meat substitutes, lovingly crafted into one of the most accessible and informal dishes the world has ever known – the burger!

Why are we doing it?

Because our diets are changing and demand for plant-based food is increasing rapidly. After suffering from persistent health issues for years, and after a life-changing trip to California, we came back to London looking for fantastic and natural plant-based food, served quickly, in a space with mainstream appeal. We couldn’t find it, so we created our own, and our popular pop up restaurants have shown us that London is ready for, and excited about, the future of The Vurger Co.

Traction

- 10,000+ social media followers.

- Mainstream recognition: including Tatler Magazine, Timeout and Mintel global trends.

- Chosen by Tabasco to create a unique plant-based burger for their summer BBQ campaign.

- Total social exposure reach of 2m having been featured on 15 prominent influencer platforms.

- 1,148 burgers sold in May 2017 alone which represents a total of only 35.5 trading hours.

International comparables

- Veggie Grill (US) | Superiority Burger (US) | Soul burger (AUS) | Hank (FR)

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Risk warning

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

The Vurger Co has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.