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Successfully funded
overfunded
The Surrey Cook
137%
Raised
£119,970
Investors
175
Target
£87,000
Equity
19.67%
Pre-money valuation
£490,000

The Surrey Cook's brand of 'Just Add Wine' has secured a nationwide listing with Sainsbury's in nearly 300 stores since its inception in September 2015. Sold online and locally, their product enables any home cook to add wine to their cooking without the hassle of buying or opening a bottle.

  • A new way for home cooks to flavour cooking with real wine
  • Semi-finalists at Virgins VOOM 2016 competition
  • UK cooking sauces and accompaniments is almost £1 billion
  • Product of the Month in The Retail Bulletin & The Healthy Food Guide
Information Due to ongoing conversations with investors, The Surrey Cook pitch has been extended and will be ending at 11:59pm on the 01/02/2017.

Idea

The Surrey Cook brand was launched in December 2015 with a product that we believe to be truly innovative in its market. It's called 'Just Add Wine', which is a way for home cooks to flavour any dish or recipe with real wine - but now without the hassle or expense of having to buy or open a bottle of wine.

Each little sachet contains the concentrated equivalent of a 175ml glass of full-bodied red wine, sourced from the vineyards of Southern France. Within a few weeks of launch, Just Add Wine secured a nationwide listing with Sainsbury's and we're now in 286 stores across the country. We are also in Sainsbury's online grocery store, sold through local independents around Surrey and available from our own online store.

Product of the Month in The Retail Bulletin & The Healthy Food Guide, Just Add Wine reached the semi-finals, from thousands of entrants, in this Summer's Richard Branson VOOM2016 awards. In less than 12 months, we're just beginning to establish ourselves in the almost £1 billion cooking sauces and accompaniments sector in the UK, with plans underway to begin exporting our product. This includes the USA where specialty cooking ingredients are worth US $100 billion.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

The Surrey Cook has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.