The Surrey Cook's brand of 'Just Add Wine' has secured a nationwide listing with Sainsbury's in nearly 300 stores since its inception in September 2015. Sold online and locally, their product enables any home cook to add wine to their cooking without the hassle of buying or opening a bottle.
The Surrey Cook brand was launched in December 2015 with a product that we believe to be truly innovative in its market. It's called 'Just Add Wine', which is a way for home cooks to flavour any dish or recipe with real wine - but now without the hassle or expense of having to buy or open a bottle of wine.
Each little sachet contains the concentrated equivalent of a 175ml glass of full-bodied red wine, sourced from the vineyards of Southern France. Within a few weeks of launch, Just Add Wine secured a nationwide listing with Sainsbury's and we're now in 286 stores across the country. We are also in Sainsbury's online grocery store, sold through local independents around Surrey and available from our own online store.
Product of the Month in The Retail Bulletin & The Healthy Food Guide, Just Add Wine reached the semi-finals, from thousands of entrants, in this Summer's Richard Branson VOOM2016 awards. In less than 12 months, we're just beginning to establish ourselves in the almost £1 billion cooking sauces and accompaniments sector in the UK, with plans underway to begin exporting our product. This includes the USA where specialty cooking ingredients are worth US $100 billion.