The Stem is an ethically-driven online garden centre aiming to become a leading digital brand in the £7.5bn p.a. UK garden retail market. Since launching their new website in March 2020 they have made over 7,880 deliveries to 6,800 customers across London. Raising equity to take the business to the next level.
The benefits of nature, plants and gardening to our environment and our health has never been more widely recognised, but we think there is a lack of brands that appeal to the next generation of consumers.
We are on a mission to make plants and gardening more accessible than ever and in the most sustainable way possible.
Creating tomorrow’s garden retailer
The Stem is aiming to create a best-in-class experience as customers shop and explore content on our custom-made website and receive orders hand-delivered with scheduled deliveries.
We are growing a community of plant lovers with access to ongoing plant care advice and serving inspirational, impactful and educational content across channels.
Sustainability is a founding principle with deliveries in electric vans, minimal packaging and a tree planted for every order among other initiatives.
Since the launch of our new website in Mar 2020, we have scaled to a monthly revenue of over £80k in Jan (£1k EBITDA) vs Q4: £130k revenue (-£35k EBITDA), with compound monthly revenue growth of 34%. We have delivered over 7,880 orders to 6,800 customers, and are one of the UK's top rated garden retailers with a 97% NPS and a customer rating of 4.97/5.
With our clear focus, we are going to continue expanding our product categories and catchment area, building our team and brand, developing our content platform and supply chain.