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The Stem is an ethically-driven online garden centre aiming to become a leading digital brand in the £7.5bn p.a. UK garden retail market. Since launching their new website in March 2020 they have made over 7,880 deliveries to 6,800 customers across London. Raising equity to take the business to the next level.

  • January monthly revenue +£80k and +1,800 orders
  • 34% compound monthly revenue growth since October 2019 soft-launch
  • 97% Net Promoter Score and 4.97/5* customer rating
  • Opportunity to pioneer sustainable garden retail in the UK

Idea

The Stem Investment Video
Sharing plant happiness
Sharing plant happiness
Hand-delivered in electric vehicles
Hand-delivered in electric vehicles
Putting quality first
Putting quality first
Building a community of plant lovers
Building a community of plant lovers

The problem

The benefits of nature, plants and gardening to our environment and our health has never been more widely recognised, but we think there is a lack of brands that appeal to the next generation of consumers.

We are on a mission to make plants and gardening more accessible than ever and in the most sustainable way possible.

Creating tomorrow’s garden retailer

The Stem is aiming to create a best-in-class experience as customers shop and explore content on our custom-made website and receive orders hand-delivered with scheduled deliveries.

We are growing a community of plant lovers with access to ongoing plant care advice and serving inspirational, impactful and educational content across channels.

Sustainability is a founding principle with deliveries in electric vans, minimal packaging and a tree planted for every order among other initiatives.

Since the launch of our new website in Mar 2020, we have scaled to a monthly revenue of over £80k in Jan (£1k EBITDA) vs Q4: £130k revenue (-£35k EBITDA), with compound monthly revenue growth of 34%. We have delivered over 7,880 orders to 6,800 customers, and are one of the UK's top rated garden retailers with a 97% NPS and a customer rating of 4.97/5.

What next

With our clear focus, we are going to continue expanding our product categories and catchment area, building our team and brand, developing our content platform and supply chain.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

The Stem has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.