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143%

The Sports Edit is one of the UK’s fastest growing ecommerce retailers, built to inspire customers to get out there, get sweaty and feel good. It is among Europe’s foremost curators of premium activewear, partnering with 50+ leading brands. Online revenues grew over 145% in the first five months of 2020 YoY.

  • Investment to further accelerate our growth & support Nike launch
  • Customers in 77 countries. Exceptional customer experience: 4.7/5*
  • 145% YoY ecommerce revenue growth over Jan-May 2020. Trading profitably since April 2020
  • May 2020: income of £322K, EBITDA of £38K and 175,000+ website users in one month

Idea

The Sports Edit believes good things come to those who sweat. We sell the world’s finest activewear brands and products, and also produce content and events, centred around inspiring movement and mindfulness.

Our aim is to create Europe’s leading multi-brand premium activewear retailer, focussed mainly on the fast-growing womenswear market, forecast to grow 7.7% p/a to $216bn by 2024.

TSE is built on 4 pillars;

CURATION: We scour the globe to find brands that blend style, performance and quality, and offer a unique edit from leading and emerging brands like Nike & Alo Yoga.

CONTENT: Our blog is a trusted resource for active lifestyles. It drives acquisition and engagement by tapping into a global wellness audience, resulting in low CAC (£4.70 for organic traffic) & high Average Order Value (£115). Organic users were up 135% YoY in 2019.

COMMUNITY: We engage customers and grow community through events, instructor programmes, >45K social media followers and a leading gym retail partnership.

CUSTOMER EXPERIENCE: We deliver exceptional experiences, validated by a Feefo Gold Service Award 2020 & Net Promoter Score of 72 (Amazon 44).

Investment will be used for:

•Q3 Nike launch

•Customer acquisition & retention

•Widening brand & product range to improve conversion

•Key hires in Marketing & Merchandising

We generated £2m Income, £-453k EBITDA June 19 to May 20 (trading profitably since April 20).

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

The Sports Edit has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.